FLOPCHELLA FLOPCHELLA FLOPCHELLA Written by SHARON LOBO
TWITTER DISCOURSE HAS recently focused on the lack of attention that Coachella has recieved this year. It was not that long ago that Coachella was seen as the epitome of pop culture and attendance was on everyone’s bucket list. As a Public Relations student I have thought a lot about how their promo strategies are not what they once were and how that directly affects public opinion. Coachella cultivated a life of its own with their headliners, fashion, and celebrity sightings. The 2022 installment of Coachella demonstrated this culture in an almost downgraded
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