Building Your PERSONAL BRAND to Accelerate Your Career

Stephanie Yu

A personal brand is your story. It communicates the talents and values you represent to your audience. It is what you do and what you stand for. Working on your own personal brand can help you become a better and more genuine version of yourself. It also allows you to manage your actions to build credibility and trustworthiness in all areas of your life, especially your career.

Understanding your personal brand

Start by spending some time reflecting on the value you bring to others.

What are you best known for?

What do you think your best attributes are?

Consider what makes you tick

Take some time to sit down and think about what motivates you to do what you do.

List a few things that make you excited about your work – that give you a sense of purpose and meaning.

Embrace lifelong learning

How can you incorporate lifelong learning into your daily routine?

What skills do you currently possess and what skills do you need to develop to achieve your goals?

What subjects have you always been curious about but never had the chance to explore?