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April 2014 | ISSUE 9

table of contents Page 1 – Event Recap Page 2 – Upcoming Events Page 3 – Internship Spotlight Page 4 – The Globalization of Media

Event Recap Marketing Careers Panel

Page 5 – The Globalization of Media Continued - USWIB Tries Page 6 – Woman Crush Wednesday Page 7 – Market Updates -Check it Out

Lauren Kim Class of 2017 Member In the beginning of April, USWIB hosted four recent Stern graduates for the Marketing Careers Panel. Each of the panelists is currently working in marketing or public relations in media. They drew experiences from a vast variety of companies such as the Huffington Post, Nielsen, HBO, and MTV. As someone who is interested in the entertainment and media sector of business, I got a lot of insight on different angles of the industry. Two of the panelists happened to both be currently working at the Huffington Post, and they emphasized the importance of keeping up to date with current media trends and products for media consumption. Two key points I got out of this informative panel were that marketing involves a lot of organizing and analyzing data, whether it is of consumer trends or products that companies are creating and that the industry requires an ability to constantly adapt to the changing media environment. It is an interesting balance between technical and creative skills. After the panel, USWIB attendees had the opportunity to mingle with the panelists. I really appreciate how USWIB always encourages members to connect with the awesome people it brings to speak to us, and after the event, I got to talk with Lori Abichandani, a recent Stern alumnus who is currently working at a rotational program at Nielsen. It was great talking to someone who had recently gone through it all – navigating Stern and figuring out how to build her experiences around what she wanted to pursue after her undergraduate studies. I learned from these panelists how important it is to keep myself open to try a variety of things and take time now to explore different industries and niches of business. Having this wide outlook will in turn help me (and other younger USWIB members!) to figure out what part of business personally fits and what does not.


+ Upcoming Events: April-May April

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Famous Female Entrepreneurs

Gender Equity Workshop

Community Service Event: Ronald McDonald House

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Community Service and Mentoring Event

End of Year Social

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Internship Spotlight NBCUniversal Adebunmi Onitiri Class of 2014 Co-Vice President I am extremely fortunate to work at one of the biggest media companies in the world, a company that I’ve admired forever – NBCUniversal. Since January of this year, I’ve interned at NBCUniversal’s NBC Network Branded Entertainment and Ad Sales Marketing group. This department focuses on brand integration and product placement in scripted comedies and dramas, reality series, and late night shows. For example, you might be familiar with Community’s partnership with Subway, Parks & Rec’s partnership with Microsoft, The Voice’s partnership with Sprint, or GE’s partnership with The Tonight Show Starring Jimmy Fallon. All of these partnerships are implemented through the Ad Sales Marketing group, and we bring in these brands to generate more ad revenue for the network outside of commercial time. As their intern, I monitor and update reports for the 2014-2015 entertainment development season, track industry news for NBC and competitors for weekly reports, record custom content and product integrations in current NBC programming, and assist the team with client materials among many other things.

Since I’m the department’s only intern, I’m in the office two full days and two half days out of the week. It’s a huge time commitment but I was able to plan my schedule to do it and I’m so glad that I did. My supervisor and team have been extremely supportive in making sure I understand the full picture of my projects, introducing me to different departments, and pushing me to take on more responsibility. Everyone on my floor has been so friendly and hilarious that I’m always happy to take on more projects because of the people I get to work with. I’ve learned so much throughout my internship and encourage anyone who’s interested in working in the entertainment industry to get as much work experience as possible and expand your network right now. Without all my past work experience, club activities, and personal relationships in and outside of Stern, I wouldn’t have had such an amazing opportunity to intern at NBC.

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Entertainment and Culture The Globalization of Media: Imperialism or Glocalization? Katherine Gang Class of 2016 Study Abroad Liaison

I met a person from Lebanon at a pub the other day, and she told me that she enjoys Hollywood films - as risqué as they are in her culture - because she was always curious This past semester at NYU in London, I’ve been about the aspects of a life that her upbringing taking a course called Culture, Media, and would never allow. In general, American films, Globalization. One of the main topics of the especially loud, brash, Hollywood course is the idea of cultural imperialism, blockbusters with simple dialogue, are for especially where the United States is concerned. universal audiences that can entertain mass Cultural imperialists believe that with its hold audiences that smaller, cultural films may not over media markets—from news outlets to be able to reach. entertainment companies—the United States has emerged as a leader in globalization, as it becomes easier for it to impose its ideals upon underdeveloped or recently independent countries. In some ways, it is true that Western media dominance creates an imbalanced exchange—a one-way flow of information instead of a global network of communication. Media influence is mainly concentrated in the West; this means that only a handful of countries are truly benefiting from globalization. However, imperialism is just one of several theories for globalization –a very pessimistic one, too. I never really thought about the impact of Western culture in globalization until I came to study the topic in London. Coming from the United States, we like to see ourselves as a melting pot of some sorts, but I also thought that it was more of a one-way flow of culture between the States and other countries. And yet simply being abroad and taking this course, I’ve become so much more open-minded with regard to the effects of globalization—despite heavy American influences, different places around the world are still retaining their sense of cultural pride that is native to their homes.

Another example: India was once a product of British imperialism, but Indian culture has found a comfortable way of maintaining a strong identity embedded within British culture. If anything, this shows that despite the presence of Western content across the globe, global audiences also have the ability for free interpretation of information. They are free to enjoy and appreciate Western media and products, but they do not have to succumb to them. This variance in interpretations diminishes the potential effect of American cultural “infiltration.”

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Entertainment and Culture The nature of cultural identity is rooted in location; regardless of global media products, deeply rooted cultures can be resilient in transforming and absorbing foreign influences, thus allowing for the coexistence of a global and local culture. People that I have met in places like Britain and Italy and Spain are proud of their cultures, and it shows when they try their best to introduce foreigners like myself to aspects that make up their cultural identities –

even with a language barrier. In this sense, the second possible definition of “global” is glocalization: the fusion of global influences with the local culture (think of Yahoo and its many global portals, or McDonalds with its different global menus). This idea of “thinking globally, but acting locally” makes it possible to retain cultural identity in an increasingly shared world.

Fashion and Art

USWIB Tries: The Whitney Biennial

Aurelia Biebuyck Class of 2017 Newsletter Chair

This year, the Bieennial will be held through May 25th. It features many burgeoning like This past weekend, I visited the Laura Owens, just one of the Whitney Museum to see the many women featured in this Whitney Biennial, the last at its year’s Biennial. Her piece, current location as the Whitney “Untitled” (right), is one of is moving to downtown in its several of her paintings new building. Every two years, exhibitied. Owen’s work is the Whitney puts on an featured on the fourth floor exhibition of typically lesser along with other abstract known artists. In the past, it female artists in a dedicated featured many great artists like portion of the gallery. Georgia O’Keefe and Jackson Pollock, helping give them This year’s exhibition has their rise to fame. overall received mixed reviews. Hollan Cotter of the

New York Times wrote, “Despite some good work assembled for this Biennial… I left feeling pretty much the way I do when I leave an art fair, full but empty…” However, with this being said, the Biennial is still definetly an iconic show to experience. 5


Woman Crush Wednesday

Shiza Shahid Jeanne Qiu Class of 2016 Director of Social Media

@uswibgirl

Our woman crush this month is Shiza Shahid, co-founder and CEO of the Malala Fund! While we have all heard of Malala Yousafzai, the courageous young girl who was shot by the Taliban in 2012 for speaking out about girls’ education in Pakistan, you may not have heard of Shahid’s constant support and guidance for Malala. She uses her business know-how and leadership skills to help turn Malala’s vision into a reality.

Shahid saw a New York Times documentary about an 11year-old Pakistani girl named Malala, who was secretly blogging for the BBC about her daily struggle to receive an education. Shahid was so inspired by the young girl’s determination that she reached out to her and ended up organizing a retreat that summer for Malala and 26 other girls that aimed to empower them to be effective activists and entrepreneurs.

Born and raised in Pakistan, Shahid began her life of activism as a teen when she would work with children whose mothers were in prison and volunteer at a relief camp in the wake of a devastating earthquake in 2005. She received a scholarship for Stanford University and left home before the Taliban’s control became brutal. Two years later, the Taliban issued an official order preventing girls from attending school and had already bombed 2,000 girls’ schools. While safe at her elite university in California, Shahid lived in constant terror for her family and home.

A few years later, Malala was shot in the face by a member of the Taliban while sitting on a school bus. Again, Shahid, who was working as a business analyst at McKinsey & Co. in Dubai, knew she had to do something and flew to Malala’s hospital in England, where the 16-year-old was in critical condition. But Malala survived, and when she woke up she told Shahid, “I want to continue my campaign.” And just like that, she made Shahid her chief strategist.

It was around this time that

Shahid started with managing the media buzz surrounding Malala. She asked herself, “How do we think about leveraging her voice in a way

that's effective, that brings focus to the issues that matter, and creates a platform that drives all this energy around Malala into meaningful action?” The Malala Fund was started to help reach Malala’s goal of providing education to girls. It uses advocacy, storytelling, and funding for local entrepreneurs to increase girls’ access to education everywhere from Asia to Africa and Latin America. It has received $400,000 in grants so far from the World Bank and Brangelina. Although Shahid herself is only 24 years old, she and Malala make up for their ages with ambition. They are committed to helping “every girl be empowered with the skills she needs…to be a change maker in her community.” And something tells us nothing is going to stop them! 6


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Market Updates Aurelia Biebuyck Class of 2017 Newsletter Chair

Google misses earnings This past week, Google missed its earnings, a surprise to Wall Street for the company usually easily pumps profits. Some speculate that this disappointment was caused by an increase Internet usage on mobile devices where ads do not have the appeal that they do on large computer screens. Possibly because of this, the amount advertisers pay dropped 9 percent this quarter. This led Google to fall short of its projected earnings. CitiGroup fails Fed “stress test” After the Federal Reserve rejected Citigroup to raise dividend payment and increase stock buybacks, Citigroup sank 5 percent, closing at $47.45 a share. The Fed says that it is not currently robust enough to withstand an economic downturn. However, twenty-five other banks that took part in the Fed’s stress test were given permission to continue their planned dividend payments and share buybacks. Tesla stock jumps Tesla’s CEO, Elon Musk, recently revealed that Tesla will begin manufacturing its cars in China over the next three to five years. He also stated plans for investing in charging infrastructure in China. After these announcements, Tesla’s stock surged 3% and closed at $204.38 a share.

Check It Out

Miss Representation

“Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the underrepresentation of women in positions of power and influence in America.” http://film.missrepresentation.org Follow Us! Website: Facebook: Twitter: LinkedIn: Email:

http://uswib.weebly.com https://www.facebook.com/uswib @USWIB Undergraduate Stern Women in Business uswib@stern.nyu.edu

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April 2014