Letter From the President

EVERY Season is THE “ Season for swimming!”

Here we are approaching the end of yet another year and here’s hoping it was a great one for all of you. In keeping with the theme of ‘Tis the Season to Swim, if you’re a true swim person, you’re already saying to yourself: “EVERY Season is THE Season for Swimming!”

It’s true that historically enrollments dip during this time of year with families clearing time on their already packed schedules and that lessons activity pick back up once spring arrives, but let me pose a few questions your way during this time of winter...

What if we continuously touted the year ‘round benefits of the potentially life-saving skill of swimming to our clients and families?

What if we systematically and strategically beat the communication drum of the developmental benefits that uninterrupted swimming provides cognitively, emotionally, and physically?

How often are we congratulating and offering our appreciation to our swim parents for having the forethought to recognize there is no greater single activity for their child to be engaged in than swimming (I mean who doesn’t like being congratulated or appreciated, right?)?

And the obvious question: Why not already know how to swim and be safe in the water before the parks/pools/lakes open up?

Maybe, just maybe, the narrative of seasonal swimming can begin to have its needle moved to making it a more permanent, lifelong lifestyle, and not just a seasonal activity.

What a great world it would be if EVERY Season was THE Season for Swimming! Wishing you all the best this holiday season and the upcoming year!

TRACY KOLEBER

TRACY KOLEBER

President US Swim School Association