2 minute read
From the Desk of the Executive Director
As I consider our theme for this issue it gave me a moment to consider the seasons of business. Yes, did you know that there are seasons to each business? Business, like life, is cyclical and has seasons or stages.
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Spring is the season of creation. It’s about potential and possibilities. It’s an exciting (and sometimes scary) time as you start on something new or different.
Summer is the season of growth. The time when you nurture and tend to the development of the businesses.
Fall is the season of harvest. A time when you reap the rewards of your efforts and hard work. Hopefully this is also the season where you are storing up your reserves while there is abundance.
Winter is the season of rest. Both you and your business need time to rest and reflect. This can be a time with its own challenges, as the demand for what you are offering may dwindle and you need to lean on your reserves to keep moving forward and hang on until your next spring.
What season is your business currently in right now? What can you learn from fellow swim school owners that have moved ahead to the next season?
As an association we value meaningful connections and we hope over this year you have been able to take advantage of opportunities to connect with fellow swim school owners, while also learning from one another through our various resources such as webinars, huddles, and this magazine.
In this issue you can learn more about tips for teaching adults, taking action to reduce your business’s carbon footprint, and what soft skills are needed in sales, because let’s face it, in one way or another we are all selling something.
If you have not yet checked out our new Certified Fundamental Swim Instructor you can visit our website to learn more at: www.usswimschools.org/cfsi/
USSSA continues to grow and develop benefits and resources to help you and your business through the seasons ahead.
LISA M. ZARDA, CAE, CNAP
Executive Director | US Swim School Association
