The Trade Magazine of Men and Women Tennis-Teaching Professionals"'
Volume 15- Issue 4
April 1991
The Voice Of The Tennis Teaching Profession NATIONAL BOARD OF DIRECTORS President
Jack Justice
First Vice President
Gordon Collins
Vice President
Dave Sivertson Kathy Woods Cliff Drysdale Wiii Hoag
SecretaryITreasurer CEO Legal Counsel
Tim Heckler Paul Waldman
Director of Operations
Rich Fanning
Coordinator of Tennis Teacher Development
Allan Henry
Public Relations and Marketing Magazine Coordinator Business Operations Corporate Services Manager Corporate Secretary
John Tamborello Michelle Tanner Bob Ellis Christl Call Barbara Casey Kathy Buchanan
Membership/Education Assistant
Schelli Dykes
Membership/Education Assistant
Sharon Duste
Membership/Education Assistant
Tawnya Buchanan Renee Heckler
Merchandise Services and Accounting
Dale Henry
Director of Certification and Academies
George Bacso
Co-Director of Academies Advertising/ Marketing Information
FEATURES 4
CLUB CORPORATION OF AMERICA HOSTS REGIONAL MEETING AT USPTA WORLD HEADQUARTERS
6 10
USPTASPORTSCIENCEANDBUSINESSSCHOOLS
S!lawna Riley
Computer Services and Club Relations
Financial Manager
Bu reau.
Phil t.ancaster
WORLD HEADQUARTERS
Communications Coordinator
On the Cover... Photo by H ilton Head Conventio n and Visi tors
Bill Tym Phone (713) 97 -USPTA
AOOvantage is published month ly by the United States Professional Tennis Association . For information, write World Headquarters One USPTA Centre 3535 Briarpark Drive Houston, TX 77042 phone (713) 97 -U SPTA, or tax (713) 978-7780 Office Hou rs 8:30-5:00 CST Copyright© United States Professional Tennis Association, Inc. 1991 . All rights reserved . Reproduction of any portion of this magazine i5tnot permitted without written permissfon from the publisher.
MARKETING TENNIS PROGRAMS by Fernando Velasco
13 16
ACROSS AMERICA TENNIS DAY SYNOPSIS HOW TO PREPARE FOR A MATCH by Cliff Drysdale
22
PARENTS/COACHES/STUDENTS An explosive formula by Nick Bollettieri
25
TIME MANAGEMENT by Barbara Braunstein
28
DEVELOPING A BUSINESS PLAN by Peter Burwash
DEPARTMENTS 3
PRESIDENT'S MESSAGE
7 8 14 19
QUIZ
20 30 32
DATES THAT RATE
1991 CONVENTION DRILLS POLLING THE PROS INDUSTRY ACTION CEO'S MESSAGE