Customer Orientation – Conclusion and Evaluation Asos
Adidas
Zara
Cruise
Segment Audience Recognise Customer needs Deliver relevant content ( entertain, inspire, educate, convince)
Usability Accessibility
Asos won the Fashion race by providing the most customer orientated website by delivering content that is engaging and inspiring and also that targets the audience the brand is catering to. Cruise lost the fashion race as its website didn’t segment its audience , and lacked content although was easy to use.