
2 minute read
Lindsay Lindaman
alley.” After hearing the suggestion, Lindaman began to research how much it would cost for her to start her own character company. Soon after, Simply Ever After Entertainment was born.
In a city growing as fast as Sioux Falls, company owners must understand how to improve and where their company can go. Recognizing the reach of Sioux Falls, Lindaman allows her actors to travel up to two hours away if customers pay a travel fee.
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Moreover, Lindaman has started adding additional types of parties, including tea parties and Wizarding parties. She hopes these “more elaborate” parties will get more attention, as they give older kids a reason to request the company’s services. On a more managerial level, Lindaman would love to see her company grow a bit more self-reliant. “I’d love to reach that point that it can run more on its own without my own hands on everything,” says Lindaman. “Work has exploded in the last few months,” she continued, “so I do see us growing as a company.”
If you have ever seen princesses around Sioux Falls and its vicinity, it is very likely that they are from Lindsay Lindaman’s Simply Ever After Entertainment. An entertainment company based in Sioux Falls, Simply Ever After Entertainment sees hired actors attending children’s birthday parties and other children’s events dressed as versions of characters from pop culture. The company, which has been going strong for seven years, has grown immensely. Originally having only four characters in the company’s roster, Simply Ever After Entertainment now offers over 35. Lindaman even makes the princess gowns herself!
Lindsay Lindaman is a USF alumnus who graduated in 2014 with a degree in Art Education and a minor in Music. Currently, Lindaman works as the 7-12 art teacher at the West Lyon School District in Inwood, Iowa. When she is not teaching, she is managing her company, which started in 2015. Lindaman says that Simply Ever After Entertainment initially began due to rejection. “I had wanted to be in the Disney College Program and was rejected in 10 minutes. A few months later a friend told me about a character company in Iowa, and thought it sounded right up my
Starting a company, however, is no easy task. Lindaman highly suggests that anybody wanting to start their own company in the future should take the proper courses to do so. “Take a business class,” suggests Lindaman. “That’s one of my biggest regrets as a student with the understanding of where my life went after graduation.”
If you have the desire to bring happiness to children on their birthdays, Simply Ever After Entertainment is hiring. If you are between the ages 17-35, have available weekends, have a car, can hide any visible tattoos, and have experience with children or theater, you can email everafterentertainment2015@ gmail.com with an attached resume to set up an audition/interview.

by: ben wollmuth