isaac schubert

Umba Productions

“Just trust the process and continue to work hard.” Life in college can be a turbulent time, with important decisions to be made and unexpected changes to be handled. For Isaac Schubert, University of Sioux Falls alumnus and founder of Umba Productions, the troubles came his senior year. While working towards an Exercise Science degree at USF, Schubert played for the Cougars on the football team. But after suffering two major injuries back-to-back, his career was forced to an end. He knew that giving up his spot wouldn’t be easy. “I wanted to stay involved with my team but didn’t really know what that looked like at the time.” That’s when he decided to pick up the camera, becoming a photographer and videographer for Cougar football.

While working towards a master’s degree in Business Administration, Schubert decided to go all in with his photo and video skills. He founded Umba Productions, which he describes as “a creative service to sports teams, athletes, small businesses – basically anybody who wants to tell their story in a creative way so that their audiences can be engaged through creative media, however that looks.”

In the Sioux Falls area, he expanded his work to all levels, from basketball and football to professional mixed martial arts.

Fast forward to today, where he works for the University of Minnesota and the NFL as a multimedia producer and live content correspondent. “It’s been very humbling coming from Sioux Falls,” he said. “It’s also been really exciting seeing the opportunities of being able to film the NFL and the Gophers – to tell stories through that medium.” Schubert is currently covering the football and men’s basketball teams at the UMN as well as the Minnesota Vikings.

Looking back, he says he owes his quick success to the opportunities provided for him at USF. “You don’t have to get to the top in one day, one year, one month. The journey is long,” he said. “But in those hardships is where I’ve grown the most as a creator.”

To see a full interview with Schubert, please visit the USF Vessel Youtube Channel, or this QR code.

by: xavier blackwell