Strategic Priorities • Student Success • Research with Impact • People • Business Engagement • Global Literacy and Impact • Distinctive Identity: Creativity and Analytics
Strategic Priority 5: Global Literacy and Impact In every business, employees today work across teams and across continents to achieve business goals. The Muma College of Business – and the Sport & Entertainment Management Program in particular – is committed to understanding both the domestic and global landscapes, and their interconnectedness, in the 21st century sport industry through research, curriculum delivery, preparation and placement. A large focus of the college’s curriculum is on global business literacy and impact. We establish relationships with 36
universities around the globe; we partner with faculty and students there to foster a real sense of global community. Each year, we strengthen those relationships by increasing opportunities for students to study abroad. There, they learn nuances of commerce, whether in London, Florence, Panama or Beijing. We send hundreds of students overseas each year. For example, each summer, students in a program that melds advertising and business travel to London for six weeks to study, visit British corporations and learn how international business is conducted. Executive MBA students often take trips abroad not only to learn how business is handled, but also to experience a culture different from ours. Such experiences give students the new outlook they need to succeed as business-savvy graduates and responsible global citizens. We also send faculty to other nations to conduct research, participate in conferences, teach or build stronger business networks.