INTRODUCE AND SCALE
Neither the elegance of the science nor the strength of the effect predicts the ease of implementation. • • David Stanton, Director, OƉce of HIV/AIDS, USAID
Photo: USAID/Kelly Ramundo
“
It’s not about just handing off a solution once it’s been manufactured and approved. Achieving scale requires close partnership and collaboration with local players from the beginning. • • Nancy Godfrey, Health OƉce Director, USAID/India
TIPS FROM EXPERTS
51
•
Because markets are dynamic by nature, practitioners would beneƋt from establishing a system to constantly assess supply and demand bottlenecks, even after launch.
•
After launch, demand generation strategies need to be evaluated and reƋned to address the unique requirements of each new user segment in each new geographic area.
•
By tracking scale-up progress (utilization rates globally and by country), project teams can more readily evaluate overall progress and make more informed decisions about when and where to launch or scale up a new product.