Spider Insider: Fall 2018

Telling Our Story Richmond's branding initiative showcases the distinctive traits that make us Spiders If you think you’re seeing the University of Richmond showing up in a lot more places this fall, you’re right! After a nearly two-year process of refining the University’s brand positioning — a highly participatory effort that engaged representatives from across our community — execution of the creative campaign has begun to more effectively and persuasively tell the University of Richmond’s compelling story on a national scale.

The campaign focuses on the distinctive traits inherent within us as Spiders — ambition, curiosity, confidence — and celebrates the many ways the University amplifies the traits and talents of the people who are drawn to this inspiring place. Look for print and digital ads, billboards, airport advertising, campus pageantry, a microsite, videos, a television spot, and more.

Visit within.richmond.edu to learn more, watch the “brand anthem” video, and read stories of students, colleagues, and alumni who exemplify the power and inspiration of our intellectual community.

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