WORD GRAPHICS ENERGY
1-5|Designers are often called upon to create type/illustration hybrids for use in layouts. Both new and experienced designers can benefit from practicing this kind text/image fusion as a creative exercise.
Challenge yourself to come up with visual treatments for various nouns, adjectives, verbs and adverbs. Aim for solutions that are directly related to a word’s meaning, as well as for those that imply humor or irony through
treatments that contradict a word’s definition. When looking for typographic conveyances that include a visual twist, try brainstorming using lists of relevant concepts and words. Fill a page or two with thumbnail sketches
literal meaning of spirited text, can amount to 1
based on material from these lists: quantity is as important as quality at this stage of the creative process. More often than not, the best ideas hide themselves until mediocrity has been exhausted. Use these thumbnail
sketches to expand and narrow your search for solutions. Why don’t you make a habit of keeping a sketchbook with you? Sketchbooks are not only handy for doodles and writing—they make great
platforms for exploring typographic solutions such as this kind of text/image merger. Many artists find that exercises like this are useful for relaxation as well as for building creative muscle power.
a twin-barreled blast of communicative clout. 4
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1|Century Schoolbook
2|Aviner
3|Perpetua
4|Futura 5|Bodoni Antique
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