URB Magazine - 15th Annual Next 100 - Issue 157

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15th Annual Next 100 Picking the Next 100 is like predicting the weather. It’s easiest to see the big fronts on the horizon. And for every day you’re wrong, there’s the next day to be right. Or maybe it’s more like Wikipedia, the cumulative collection of music megabytes floating in the virtual clouds. A thousand hypemachines—from publicists, to blogs to...Hype Machine, turning our heads like a weathervane in the storm, trying to track the best new music about to hit the streets. To make sense of it all, this year we reached out to a collective of friends and family— writers, bloggers, DJs, even interns (they’re younger and cooler than all of us). Shouts to Atomly, Thee Mike B, Elliot Lipp, Derek Puchalsky, Clifton Brett, Julio Enriquez, Chris DeLine, Emman Twe, Eric Ricou, James Outlaw, Cliffton Brett, James Friedman, Martin Andersson, Travis Big Stereo, Sleezy Trees, Donte Parks, Attorney Street and Anthony C for helping us make sense of it all. In 15 years we’vebeen doing this list, we’ve picked some winners. The Fugees, TV on the Radio, Kid Sister—a trifecta of Next 100 cover stars who have ridden the wave to bigger things over the last decade and a half. Isophlux, Delta 9, The Dead Sexy Inc.—just three of the many who haven’t fared as well. But being Next doesn’t mean being forever. It means being NOW. And with that in mind, start reading (and listening) to the 100 artist causing a storm.

Written by: Martin Andersson, Landon Antonetti, Attorney Street, Zach Best, Amorn Bholsangngam, Travis Bigstereo, Jen Boyles, Andrew Cohen, Jorge Cuellar, Dani Deahl, Daiana Feuer, Paul Glanting, Joshua Glazer, William Ketchum III, Jason Kordich, Chris Lehault , Noah Levine, Ben Meredith, Chris Nunan, Chris Pacifico, Jason Parham, Donte Parks, Kevin Polowy, Eric Ricou, Ryan Rodriguez, Joey Rubin, Karen Ruttner, Dennis Sebayan, James Shahan, Elliot Townsend, Emman Twe, Dan Vidal, Aylin Zafar URB.com

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