claudio bresciani/scanpix
tt-gruppen Sweden’s largest media content provider
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fredrik sandberg/scanpix
TT-Gruppen is Sweden’s leading news and multimedia content provider offering unrivalled media services to all Swedish media. The group is also offering business intelligence and media analyses. The turnover has more than doubled since the year 2000 and reached well over 500 million sek in 2012.
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straightforward news item in the morning paper, a dramatic still picture in the evening paper, an entertaining video clip on the website or an easy-to-read TV guide on the Iphone. Every day millions of Swedes meet TT-Gruppen’s journalism. Being Sweden’s largest supplier of media content in all shapes – text, photo, audio, video, graphics – TT-Gruppen has all the important media and the largest companies and organizations as clients. Besides journalism and other media content, TT-Gruppen offers media-related services such as editorial outsourcing, media-related education, media monitoring coverage and media analysis. Within the group there are companies like the news agency TT, the photo agency Scanpix, the service agency TT Spektra, the news graphics agency Svenska Grafikbyrån, the media communications agency and editorial outsourcing supplier Uppdragsmedia, the media monitoring
agency Retriever and the education company TT Kompetens. TT-Gruppen is active in Sweden but also on the Norwegian and Baltic markets through Retriever and Scanpix. Achievements TT-Gruppen has expanded considerably over the last few years and has acquired several agencies within areas like photo graphy, graphics, media monitoring and business intelligence. The turnover has more than doubled since the year 2000 and reached well over 500 million SEK in 2012. TT-Gruppen has today 359 employees of which the majority is journalists. The profitability of the group is expected to remain strong, especially within Retriever’s services for media monitoring, media analysis and business intelligence. TT-Gruppen has over the past years given its owners, the biggest media houses in Sweden, a very good dividend. The
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fredrik sandberg/scanpix
TT-Gruppen has expanded considerably over the last few years and has acquired several agencies within areas like photography, graphics, media monitoring and business intelligence.
group is debt free and well equipped for a continued expansion in the media and information market. Recent developments Structural changes and economic downturn have put the media market under pressure the last couple of years, but TT-Gruppen has nevertheless managed well. The demand for content and services has increased due to the expansion of media companies into new channels such as the internet, the mobile phone and the e-reader. TT-Gruppen’s focus on cost efficient content and solutions within editorial outsourcing is also appreciated. In order to be more flexible to our clients with new products and packaging
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and to be able to deliver a high quality news service more efficiently, the entire news operation – text, photo, audio, video and graphics – was gathered under the same roof in 2012, TT-Gruppen’s HQ in Stockholm. In 2011 the picture agency Scanpix acquired 51 % of the shares in Scanpix Baltics, i.e. the market leading picture agency in Estonia, Latvia and Lithuania. During the year TT-Gruppen also started a new business, TT Kompetens, offering training and skill services to the media industry, public sector and other business areas. In 2012, the picture agency Scanpix merged with the mother company TT and the brand of Scanpix is today used as a product name for the images within the
fredrik sandberg/scanpix
”Our goal is to create new products for new and existing markets without cutting back on the core competence – content quality.” Jonas Eriksson, ceo TT-Gruppen tt-gruppen 5
group. The merger is the official kick-off for building a content company for the future, creating new products for new and existing markets without cutting back on the core competence – content quality. The product The core business is to convey fast, compre hensive, correct, reliable and relevant journalism around the clock. The strategy is to grow both through product expansion and through expanding the customer base. A wide range of peripheral services have been added through the years; feature packages, TV guides, news graphics, web TV clips, photos, complete supplements, venue calendars, crosswords, web pages, design services and more. History The heart of TT-Gruppen is the parent company Tidningarnas Telegrambyrå (TT), the classic Swedish news hub serving the country’s news industry since 1921. The news agency’s mission has always been to
TT-GRUPPEN TT-Gruppen is built like a web around the news agency TT, the classic Swedish news hub serving the country’s media for the last 90 years. Today TT-Gruppen is considered to be Sweden’s leading full service media content provider. The group also offers business intelligence and media analysis. tt-gruppen.com • tt.se
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convey fast, impartial and correct news. Innumerable are the world news that has been conveyed by the news agency’s journalists and published in newspapers, websites, radio and TV. During the 2000’s the news agency has broadened its services to become a full service supplier of multimedia content and services to the media market. A major leap was taken outside the traditional media market when TT-Gruppen, in partnership with the Norwegian news agency NTB, acquired Retriever which offers companies and organizations media monitoring services, archives, media analysis and business intelligence. Core values Professionalism, quality and business benefits are important values for TTGruppen in relation to its customers. Another foundation is credibility and the editorial independence. The journalism of the group is based on the same values as other Swedish media and the company applies the mutual ethical game rules present in the business.
Total weekly production
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60 000 images added to the archive 70 photo assignments 80 video assignments 1 650 newspaper pages on news, tv, gambling and
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TT-Gruppen ed
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lifestyle
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4-5 film reviews 1 120 articles on news, culture and entertainment 250 sport results 200 sport results tables 75 graphic illustrations
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PHOTO/VIDEO TEXT/PAGES GRAPHICS
Costumers Pictures:
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Text and page production:
Graph ics:
330
280 Weekly web publishing
900 pictures 800 news articles 2 500 other articles
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Weekly dow nloads
23 000 pictures 490 video assignmen ts 520 graphic illustratio ns
claudio bresciani/scanpix
Contact: Erhan Güner • Visiting address: Katarinavägen 15, Stockholm, Sweden Web: tt-gruppen.com • tt.se • scanpix.com • Facebook: facebook.com/ttgruppen Twitter: @ttgruppen • E-mail: erhan.guner@tt.se