CONSTRUCTION - ARCHITECTURE - DESIGN
MEDIA PACK 2024
Construction Update
020 805 09659 | hello@construction-update.co.uk
Everything you need to know
A cost effective interactive advertising solution with global reach
2024 Media Pack About Us
Advertising Rates
Readership
UPDATE MEDIA GROUP LTD
Construction Update is part of the Update Media Group.
Providing advertisers with a
cost effective way to promote
products and services to an ever growing world wide readership
each and every month across the engineering, construction, and hospitality sectors.
www.construction-update.co.uk 020 805 09659
hello@construction-update.co.uk
Did You Know? Digital magazines can reach a global audience instantly, without the constraints of physical distribution. This expands the potential reach for your marketing campaign and allows advertisers to connect with diverse audiences around the world at a heavily reduced price point.
Welcome
Contents
Construction Update... is a source for insightful and comprehensive coverage of the ever-evolving world of
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Testimonials
6
About The Magazine
construction and infrastructure
See what some of the industries biggest leaders have to say about Construction Update.
development. With a commitment to delivering timely and engaging content, we pride ourselves on being a
Find out more about the platform and how it works.
trusted industry resource that caters to professionals and decision-makers alike.
9
The Platform
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Website Promotion Options
At Construction Update, we pride ourselves on the platform we produce, enabling advertisers to reach a wide, varied, and engaging cross
With a range of advertising options. We can provide you with a multitude of advertising avenues to best utilise your budget.
section of the Construction sector, with every edition of the monthly magazine that we produce.
Not just an interactive magazine, Construction Update offers a wide range of other advertising services.
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Features & Circulation
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Rates + Specs
We value our readers, and
See a list of the comprehensive coverage we provide in the publication, as well as who it goes out to.
aim to create an interactive and engaging publication that provides our advertisers with the means to get the most for their marketing spend.
See our current rates along with technical data regarding each advertising option.
020 805 09659 | hello@construction-update.co.uk 3 Construction Update - Media Pack 2024
020 805 09659 | hello@construction-update.co.uk
Testimonials What are the industry leaders saying about us? We always pride ourselves not
innovations brought to light
on what we as an organisation
by Construction Update. We
think
we
believe that these testimonials
crucial
paint a vivid picture of the
of
the
product
produce,
but
the
and invaluable feedback we
magazine’s
unwavering
receive from the companies
commitment to excellence.
we partner with. Join As
you
peruse
these
us
in
narratives
of
the
those
who
testimonials, you’ll discover
have
the
of
knowledge, and success by
individuals whose professional
featuring within the pages of
journeys have been enriched
Construction Update.
genuine
reflections
found
exploring
inspiration,
by the insights, trends, and Construction Update - Media Pack 2024
4
Did You Know? Research indicates that repeated exposure to advertising messages can positively impact sales performance. Consumers are more likely to choose familiar brands when making purchasing decisions.
“
Johnston Marketing have worked with Construction Update for a number years on behalf of multiple clients.
Johnston Marketing
The team’s dedication to providing the best experience is beyond reproach. They work so hard to provide our clients great coverage and ROI.
”
We have worked with construction update over the last 5 years and have found them to be a great partner for increasing Mitsubishi Electric
brand awareness and sales. We have found that online
directory listing and E shots the most effective way to
reach our target audience. We couldn’t recommend
Construction update enough if your looking for a online digital platform to promote your brand then look no further.
“
CT1 have found Construction Update professional and easy to work with.
They have designed and delivered great content and follow up’s were always timely and in depth.
CT1
Good follow up reports, with good one to one service. I would recommend using Construction Update.
”
5
Construction Update - Media Pack 2024
About The Magazine Since it’s inception, Construction Update has
developed into an industry leading title that is synonmous with cost effective marketing. Below
CONSTRUCTION - ARCHITECT
Update could be a perfect fit for your brand: Broader Reach:
Global Audience: The online platform allows your brand to reach a global audience without the constraints of traditional print distribution. Cost Savings: By eliminating distribution costs associated with print, advertisers can invest more in the visibility and impact of their campaigns.
Interactive Content:
Enhanced User Engagement: Interactive features like clickable links and embedded videos provide a more engaging experience for readers. Memorability:
Interactive
elements
can
make
advertisements more memorable, increasing the likelihood that readers will remember and recall the brand.
Cost-Effectiveness:
Digital Savings: The cost-effectiveness of digital content creation and distribution compared to print can be significant. Advertisers can allocate more budget towards creative aspects and strategic placements. Increased Value: With lower production and distribution costs, Construction Update can offer advertisers more value
Construction Update
are just a handful of the reasons why Construction
for their marketing spend, potentially leading to a higher return on investment.
Construction Update - Media Pack 2024
GILBERTS SCREENS LOW-CARBON STUDENT ACCOMMODATION
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Monthly Content Consumption: Regular Exposure: With a monthly circulation, advertisers benefit from regular exposure to the publication’s extensive subscriber base.
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JANUARY 2024
www.construction-update.co.uk
Timely Updates: Advertisers can align their campaigns with the latest trends and developments in the construction sector, keeping their messaging relevant and timely.
Adaptable Marketing Strategies: Flexibility: Digital platforms allow for real-time adjustments to marketing strategies, enabling advertisers to respond promptly to market trends or changes in their own business dynamics. Analytics and Insights: Digital advertising provides valuable analytics and insights, allowing advertisers to measure the performance of their campaigns and refine strategies for better results. Advertising in Construction Update offers a modern and cost-efficient approach to reaching a targeted and engaged audience within the construction sector. The combination of global reach, interactive content, cost-effectiveness, and regular exposure positions it as an attractive platform for businesses looking to promote their brand within the construction industry.
Advanced Knee Protection on site from Snickers Workwear
Did You Know? Construction Update’s digital platform allows users to easilly share the content that matters to them, enabling them to spread the word about your products and services at the click of a button.
2024 PREDICTIONS: COST OF RAW MATERIALS SET TO FINALLY COME DOWN NEXT YEAR
020 805 09659 | hello@construction-update.co.uk 7 Construction Update - Media Pack 2024
Construction Update - Media Pack 2024
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The Platform
Construction Update is more than just a digital magazine; it’s a thriving online platform and a vibrant news outlet, connecting with an engaged audience passionate about the latest developments in the construction industry. While our digital magazine provides an immersive reading experience, our online platform extends far beyond the pages. Our website serves as a dynamic hub, offering a real-time pulse on the industry. We understand that staying ahead in the fast-paced world of construction requires more than periodic updates. It demands a constant flow of information, and that’s precisely what Construction Update delivers. Promoting your latest press releases on our website not only ensures a wide range of coverage for your article, but provides added SEO visibility to your website through the use of back links to your own website.
What Sets Us Apart:
Why Engage with Us:
Latest News and Trends: Our website
Comprehensive Coverage: From residential projects to pipeline
is a live feed of the construction
construction, we cover a wide spectrum of construction
landscape, bringing you the freshest
subsectors, ensuring a comprehensive exploration of the
news, trends, and insights. Whether it’s
industry’s diverse facets.
groundbreaking innovations, industry shifts, or emerging technologies, you’ll
Interactive Features: Experience our content beyond reading.
find it here first.
Our website incorporates interactive elements such a video content, creating a dynamic and engaging user experience..
Product Showcase: Our audience come to Construction Update looking
In essence, Construction Update transcends the traditional
for
boundaries of a digital magazine. It’s a living, breathing platform
the
latest
news,
innovations,
products
and
solutions,
and
our
platform is a fantastic outlet for you to
that evolves with the industry offering a multitude of advertising options beyond those within the magazine.
promote your brand to a wide range of readers from across the industry.
From a press release uploads package, allowing you to submit regular content to our website, to banner hosting providing direct
Consistent Visitors: With a consistent
links back to your own website, there’s a number of solutions that
stream of visitors eager to explore the
can provide an excellent return on your marketing spend.
latest updates, our website is a go-to destination for those seeking a deeper
Visit our website www.construction-update.co.uk to dive
understanding of the construction
into a world where construction insights are not just found but
landscape.
experienced.
020 805 09659 | hello@construction-update.co.uk 9 Construction Update - Media Pack 2024
Website promotion options The online landscape is becoming more and more competitive, with businesses vying for attention in various industries and online visibility is crucial to stand out amid the plethora of information available on the internet.
Latest research shows that consumers behaviour continues to shift towards digital channels, with people increasingly using search engines, social media, and online platforms to research products, services, and businesses, which is why being visible online is essential to meet consumers where they are in their decision-making process. With Construction Update, we offer a number of options when it comes to increasing online visibility that all ensure our advertisers get the most of the marketing spend. Below are a number of options that will help improve and maintain your online presence within the Construction sector.
Website Posts
By promoting your products, services, events, and news on the Construction Update website in the form of a web post, you’re not only reaching a wide and varied audience from across the Construction sector world wide, but improving your own brand’s online visibility and reputation thanks to the search engine optimisation benefits that come with promoting yourself on Construction Update’s website. Regularly posting content, especially to a site focused on a specific niche like construction, enhances online visibility for your brand and by association and use of backlinks, improves the online visibility of your own website. This is crucial for reaching the target audience and establishing a strong online presence. With numerous benefits such as targeted audience reach, enhanced credibility, engagement opportunities, and costeffectiveness, our advertisers can leverage these advantages to maximize the impact of their marketing budget and effectively communicate with their desired audience. We offer a range of options when it comes to guest posts on our website. From one off posts, to a comprehensive package allowing you to post up to 10 posts a month to our website.
Construction Update - Media Pack 2024
Banners and Carousels
Displayed in prominent locations on the Construction Update website, our banners and carousel positions give advertisers the opportunity to promote their own websites to a relevant an engaging audience for a very competitive price. Available in two form factors: web banners (300 x 100) call to action images shown across the website, and carousel banners (930 x 300) larger images that are displayed directly on the home page, there’s options for all budgets that provide a fantastic ROI.
Event and Directory Listings Event and Directory listings are a great way for advertisers to benefit from including backlinks on our site in a cost effective way. With both options you can promote your brand, either within the categorised pages of the online directory, or on the events listings page.
Both options allow you to include all of your contact information, a link back to your website, along with a brief outline of who you are and what you do.
We’d love to opportunity to discuss these and other advertising options with you. If you think you and your company could benefit from the exposure Construction Update can offer, get in touch with a member of the team today. 10
020 805 09659 | hello@construction-update.co.uk 11 Construction Update - Media Pack 2024
Features
With an extensive range of subject matter, each edition of Construction Update includes a mixture of the feature categories shown below: •
Air Conditioning & Cooling
•
Bathrooms & Kitchens
•
Building Renovation
•
Coatings, Sealants & Paints
•
Construction Site Security
•
Construction Vehicles, Hire
• • •
Floors, Walls & Ceilings (inc
Insulation
Acoustic Solutions)
•
Safety Technology
Folding, Glass Doors &
•
Safetywear/Workwear
Windows Systems
•
Security Measures
Heating, Ventilation &
•
Site Communication,
Energy Efficiency
Broadband & 4G
& Purchases
•
Interior Design
•
Site & Construction Safety
Doors, Windows &
•
Interior Design/Shop Fit Out
•
Sustainability & Eco
Architectural Hardware
•
Kitchens & Bathrooms
•
Electrical Components
•
Lighting & Viewing
•
Energy Saving
•
External Works &
•
Machinery & Plant Hire
•
Tiles, Grouting & Fillers
Landscaping
•
Machinery & Vehicles
•
Tools, Equipment & PPE
Facilities Management/
•
Newbuilds
•
Ventilation & Energy
Control
•
Pumps/Systems
Flat Cable Systems
•
Roofing, Cladding &
•
• •
Solutions •
Platforms
Construction Update - Media Pack 2024
Sustainability & Eco Solutions/Solar
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Efficiency •
Windows & Glazing Systems
Circulation Broad and Diverse Readership
Construction Update magazine boasts a diverse readership of just over 78,000 readers, spanning various subsectors within the construction industry. Our audience is comprised of key decision makers from a broad spectrum, ensuring a comprehensive and well-rounded representation of the latest developments, trends, and innovations across the entire construction landscape. A break down of key sectors from our readership can be found below: RIBA Architects
5%
Builders
15%
Contractors
22%
Designers
8%
Small Business Owners
14%
Facilities Managers
9%
Building Control
8%
Local Authorities
4%
Construction Firms
10%
Misc
5%
020 805 09659 | hello@construction-update.co.uk 13 Construction Update - Media Pack 2024
Advertising Rates
At Construction Update, we understand the strategic importance of effective advertising in reaching
your target audience and maximising your return on investment. We are pleased to inform you that our advertising rates are not only incredibly competitive but also designed to be flexible and tailored to meet your unique marketing objectives.
Why Choose Construction Update for Advertising: Competitive Rates: Our advertising rates are structured to provide exceptional value for your investment. We believe in offering cost-effective solutions without compromising on the quality and reach of your message. Flexibility in Scheduling: Recognising the diverse needs of our clients, we offer flexibility in advertising schedules. Tailor your campaigns to align with your marketing calendar, ensuring strategic placement for maximum impact. Customised Packages: We understand that one size does not fit all. Our advertising team is dedicated to working with you to create customised packages that align with your specific goals and budget constraints. Targeted Reach: Construction Update reaches a broad and diverse audience within the construction industry. This targeted reach ensures that your advertising efforts resonate with the right professionals, enhancing the effectiveness of your campaigns.
Your Return on Investment Matters: At Construction Update, we prioritise not only affordability but also the success of your campaigns. We are committed to delivering advertising solutions that yield the highest return on investment possible. Our team is ready to collaborate with you to understand your objectives, identify your target audience, and develop campaigns that make a lasting impact. Investing in advertising with Construction Update means investing in a platform that values your marketing goals as much as you do. Elevate your brand, connect with your audience, and achieve measurable results through our cost-effective advertising solutions. While we do prefer to work closely with each and every advertiser to build a package that’s best suited to specific requirements, a brief outline of the current rates for advertising within the magazine can be found below: Size
Price
Area
Trim
Double Page Spread
£1495
277mm x 400mm
297mm x 420mm
A4 Page
£995
277mm x 190mm
297mm x 210mm
Half Page
£695
130mm x 190mm
n/a
Quarter Page
£495
130mm x 92mm
n/a
Email Marketing: We offer a varied range of solutions when it comes to email marketing, from one off sends, to a more etensive campaign schedule best suited to meet your needs. To discuss how we can tailor make a marketing package that best fits your requirements and budget, speak to a member of the team today.
Banner and Carousel Hosting: Web Banners and Carousels are a great way to ensure brand visibility while keeping your marketing spend to a minimum. To discuss an advertising plan that best suits your needs, speak to a member of the team. Construction Update - Media Pack 2024
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Tech Specs
Below is a break down of the various advertising options provided by Construction Update, with technical information on the copy requirements.
Within the Magazine:
Double Page Spread (DPS)
A4 Page
Quarter Page Ad
420(w) x 297(h) mm
210(w) x 297(h) mm
87(w) x 130(h) mm
Editorial:
Editorial:
600 - 700 words and 3-5 images.
300 - 400 words and
Half Page Ad
Adverts:
Adverts:
1-3 images.
Adverts:
Adverts:
180(w) x 130(h) mm
Website Banners and Carousels Web Banner: Static or animated image fie (JPG, PNG, GIF) at 300(w) x 100(h) pixels
Carousel Banner: Static image fie (JPG, PNG) at 930(w) x 300(h) pixels
Web Posts
Press releases submitted for posting on the website can be supplied as text and images, or within the body of an email. There is no limit on word count, but no more than 5 images can be used in a web post.
Email Campaigns (Eshots)
Eshots can be submitted as either a HTML file (with accompanying images should images not already be stored in the cloud), or as a press release with images that our in house team can use to create a campaign. The campaign is always proofed back to you for approval / changes before being scheduled for send. Copy is required at least 3 days prior to the desired send date for your campaign.
Event Listings Event listings consist of a logo (at any size) along with the details about the event - date, time, location, link to event website, and can be submitted as a word document or within the body of an email.
020 805 09659 | hello@construction-update.co.uk 15 Construction Update - Media Pack 2024
How To Get In Touch
At Construction Update, we are driven by a genuine passion for delivering cost-effective advertising solutions that make a measurable impact for our clients. Our mission is to help businesses, big or small, maximise their advertising budget while achieving outstanding results. We take immense pride in our commitment to providing an unparalleled customer experience that goes beyond expectations and thrive on the opportunity to discuss the services we can provide to ensure you get the most of your marketing spend. Contact details for primary contacts within the team can be found below. To discuss how we can best help you and your business reach your goals, please don’t hesistate to get in touch.
Call us today on: 020 805 09659, email hello@construction-update.co.uk or speak to a member of the team directly:
Lucy Harris
Sales Manager
lucy@construction-update.co.uk
Chris Sims
Operations Director
chris@construction-update.co.uk
Construction Update - Media Pack 2024
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