UP Advertising Core

The UP Advertising Core (UP AdCore) is the premier student-run, non-profit organization and advertising agency based in the Cesar E.A. Virata School of Business (VSB) of the University of the Philippines Diliman (UP Diliman). UP AdCore is home to over 200 student-advertisers coming primarily from the Virata School of Business, College of Mass Communication, and College of Fine Arts.