UNSW Business Society 2022 Careers Guide

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STARTUPS What are Startups? Startups are companies founded by entrepreneurs passionate about developing a unique product or service. They are generally high risk due to their low scalability and founders generally aim to attract investment through angel investors & venture capital. The startup space in Australia, although relatively small, is growing rapidly.

Types of Startups There are five main types of startups and each with a different mission. Big business startups are those built by existing businesses with large capital and presence who seek to expand their business models and offerings, and ultimately increase diversity. On the contrary, the mission of social entrepreneurship startups is to make the world a better place through wealth creation and collaborating with social organisations.

COMMON DUTIES Innovating by thinking outside of the box and remaining curious

The aim of a buyable startup, however, is to develop a brand that can later be acquired by a larger company. Scalable startups, oftentimes technology startups, are those with huge growth potential. Finally, lifestyle startups are those created by founders who aim to satisfy their needs. An example would be a music lover opening a studio to spend more time immersing themselves in their hobbies.

Some examples of Australian startups inlcude: CA, Checkbox AI, Airtasker, Eucalyptus, Judo Bank and Shippit

Adaptability and willingness to learn as working in a startup environment may require employees to adapt and be competent in other roles

Communicating closely with smaller, tight-knit teams Technical literacy across all business functions - e.g. understanding of website development or design

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Sales experience to understand the nuances of selling a product and how to target a given customer


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