Table of contents Acknowledgements
6
Part 1 - Public Diplomacy - What it is
Chapter 1 | De÷nitions of Public Diplomacy 1.1 Introduction 1.2 Origin of the term Úpublic diplomacyÛ 1.3 Some alternative definitions 1.4 The relevance of communication theory 1.5 Comparison between traditional diplomacy and public diplomacy 1.6 The three dimensions of public diplomacy 1.7 Listening and messaging 1.8 Conclusions
Chapter 2 | Soft Power 2.1 Introduction 2.2 Joseph NyeØs concept of soft power 2.3 The relative value of hard and soft power 2.4 The impact of the concept of soft power on the practice of diplomacy 2.5 Conclusions
8
Public Diplomacy: What it is - and how to do it
17 18 18 18 20 22 23 24 24
25 26 26 28 28 29