Recommended reading Cull, Nicolas J., Public Diplomacy: Lessons from the Past, CDC Perspectives on Public Diplomacy, US Center on Public Diplomacy at the Annenberg School, University of Southern California, 2009: http://uscpublicdiplomacy.org/publications/perspectives/CPDPerspectivesLessons.pdf (Retrieved August 2015). Melissen, Jan, The New Public Diplomacy: Soft Power in International Relations, Palgrave Macmillan, 2005: http://kimo-mp3.at.ua/Bld/0/87Ben-09.pdf (Retrieved August 2015). Nye, Joseph S., Soft Power: The Means to Success in World Politics, New York, Public Affairs, 2004, especially pp. 1-32 & 99-125. Rolfe, Mark, Rhetorical Traditions of Public Diplomacy and the Internet, The Hague Journal of Diplomacy, 2014, Volume 9, Number 1, pp. 76-83 & 94-101. Westcott, Nicholas, Digital Diplomacy: The Impact of the Internet on International Relations, OII Working Paper, Number 16, Oxford Internet Institute, 16 July 2008: http://ssrn.com/ abstract 1326476 (Retrieved August 2015).
Further reading Anholt, Simon, Nation ×BrandingØ: Propaganda or Statecraft?, Public Diplomacy Magazine, Los Angeles, University of Southern California, Summer 2009, Issue 2: http://www.simonanholt.com/ Publications/publications-other-articles.aspx (Retrieved August 2015). Banks, Robert, A Resource Guide to Public Diplomacy Evaluation, Los Angeles, Figueroa Press, 2011: http://uscpublicdiplomacy.org/publications/perspectives/CPDBPerspectivesBPaper 209B2011. pdf (Retrieved August 2015). Cull, Nicholas J., Public Diplomacy: Seven lessons for its Future from its Past, Place Branding and Public Diplomacy, 2010, Volume 6, Number 1, pp. 11-17 : http://www.palgrave-journals.com/pb/ journal/v6/n1/abs/pb20104a.html top (abstract only) (Retrieved August 2015). Dainton, Marianne & Zelley, Elaine D., Applying Communication Theory for Professional Life: A Practical Introduction, London, Sage Publications Inc., 2nd edition, 2011. Fisher, Ali & Aurélie Bröckerhoff, Options for Inøuence: Global Campaigns of Persuasion in the New Worlds of Public Diplomacy, London, Counterpoint, 2008: http://www.wandrenpd.com/ wp-content/uploads/2011/12/OptionsforInøuence.pdf (Retrieved August 2015).
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Public Diplomacy: What it is - and how to do it