Chapter 12 | How to be Interviewed 12.1 Introduction 12.2 Spontaneous or arranged? 12.3 Hostile or friendly? 12.4 Live or recorded? 12.5 What to do and what to avoid 12.6 Conclusions
Chapter 13 | Public Diplomacy Campaigns 13.1 Introduction 13.2 Preparing for a public diplomacy campaign 13.3 Strategic aims 13.4 Objectives 13.5 Timeframe 13.6 Target audience 13.7 ÚMessagingÛ or ÚListeningÛ? 13.8 Resources 13.9 Partners 13.10 Designing the campaign 13.11 Choice of media channel 13.12 Tools and techniques 13.13 Timetabling 13.14 Evaluation 13.15 Risk assessment 13.16 Past successes and failures 13.17 Conclusions
Chapter 14 | Evaluation 14.1 Introduction 14.2 Challenges 14.3 Benefits 14.4 How to administer evaluation 14.5 What to evaluate 14.6 How to evaluate 14.7 Polling 14.8 The impact of digital technologies on evaluation 14.9 Conclusions
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Public Diplomacy: What it is - and how to do it
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