Chapter 9 | Dealing with the Media 9.1 Introduction 9.2 Cultivating the media 9.3 Press releases 9.4 Statements 9.5 Briefings 9.6 Signed articles 9.7 Speeches 9.8 Press conferences 9.9 Interviews 9.10 Group discussions 9.11 Hospitality 9.12 Crisis management 9.13 Press lines 9.14 Conclusions
Chapter 10 | Use of Digital Technologies 10.1 Introduction 10.2 Private sector use of digital technologies 10.3 Governments and digital technologies 10.4 Websites 10.5 Social networks 10.6 Mobile telephony 10.7 Conclusions
Chapter 11 | Designing a Media Plan 11.1 Introduction 11.2 Strategy 11.3 Objectives 11.4 Target audience 11.5 Media analysis 11.6 The plan 11.7 Conclusions
75 76 76 77 78 78 79 79 79 80 80 80 81 82 82
83 84 84 84 85 86 88 89
91 92 93 93 94 94 94 98
11