Beyond the trading system itself, developing a “sustainable development� brand linked to the SDGs that builds on existing fair trade and sustainability labelling initiatives, could provide substantial benefits in terms of marketing and product differentiation. Innovative approaches to cross-border investment could also offer a means of financing rural transformation and infrastructure, for example through the development of proactively ethical investment instruments and mechanisms for diaspora direct investment. These two mechanisms could be linked to harness their synergies.
Dr. Mukhisa Kituyi Secretary-General of UNCTAD
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