MAC741 - SAD Course Cards PDF

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Outline This award encourages you to develop your own ideas and innovative concepts. You will grow in commercial awareness and gain an understanding of aesthetics, innovation, leading technologies, industrial practice, human factors and sustainability. Product manufacture remains central to our design process and our team of enthusiastic, highly experienced staff are also very active in the commercial design industry. This course offers you a highly creative environment in which to develop your ideas. It provides you with opportunities for future careers in the creative industries across national and international markets. This course builds your knowledge of the fundamental principles of good design including drawing techniques, workshop skills, engineering, research skills, Computer Aided Design and visualisation skills. You will study design theory and identify the important role of the designer in a contemporary global society, and ultimately create a professional digital portfolio of your work enabling you to fulfil your potential and enter the workplace as a designer.

Careers Graduates have gone to work with national and international companies. You may become an independent designer-maker, model maker, graphic designer or multimedia designer, or work in the design marketing and business industry, either working freelance or within a company or design consultancy. You may also consider further postgraduate study or teacher training in Design and Technology.

Recent student and graduate successes • John Margetts, Managing Director of Kuhn Rikon, approached the School of Art & Design regarding a live project working with the company and the School’s Product Design and Interior Design students. A brief was set to design a new knife to complement their existing range. Students gave a presentation to John Margetts and seven students’ work was shortlisted and highly commended. John Margetts came back to see the final products he was so impressed with the work that he decided to give out two awards. The two winning students were: Ross Enefer and Karl Casson-Lavender. Their designs are now in production. For more information on Kuhn Rikon visit: www.kuhnrikon.co.uk

Contact Dave Henley, (Course Leader) d.w.henley@wlv.ac.uk

Images: Ross Enefer and Karl Casson-Lavender

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Front image: Stefan Manole

the studio environment enabled us to explore a range of design possibilities and freedom to express our individual creativity. Tomasz Kaszura


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