“The MSC’s customer value approach calls on students to develop an integrative view of marketing. The nature of the knowledge that is communicated requires a combination of analytical and creative skills, a constant examination of the latest trends and social changes. This education provided me with an ideal preparation for my present activities as a consultant and entrepreneur. The HSG’s international atmosphere, which has put a firm imprint on my studies, is something that I continue to appreciate in the Alumni network in Switzerland and the San Francisco Bay Area.” Fabio Duma, Switzerland/Italy Consultant Corporate & Business Development / Entrepreneur
International exchange programmes
• Faculty: in the MSC, you are taught by personalities who are
The Master’s Programme in Marketing, Services and
specialists in their respective fields. In addition, a sponsored
Communication Management (MSC) offers its students an
programme of visiting professors ensures that reputable
opportunity to take part in double degree and exchange programmes: • Exchange programmes with more than 160 partner universities worldwide
experts from all over the world teach in the MSC every year. • Appropriate approach: the MSC’s innovative, integrative customer value approach and cooperation with internationally operating companies offer students from all
• CEMS Master’s in International Management
over the world a well-founded education for their future in
• DM2 double degree programmes
marketing.
Reasons for enrolling in the MSC
Career perspectives
• A personal note for your studies: the MSC offers you a
MSC graduates have a wide range of qualifications and are
wide range of core electives that are constantly
prepared for attractive functions and professional fields
supplemented by topical subjects. By carefully selecting
such as:
your courses, you can provide your studies with a personal
• executive and specialist tasks directly related to the market,
note that will later help you to successfully position yourself
such as product management, marketing, market research,
on the labour market.
customer relations management and service quality
• Networking: the MSC offers you numerous opportunities during your studies to become acquainted with reputable
management; • communication jobs such as media work, journalism,
companies and establish valuable contacts. Students are part
management, public relations, advertising and
of several international research networks.
e-communication;
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www.msc.unisg.ch