Colour The UON colour palette and guidelines exists to help you represent UON’s strengths as a world-class institution with this bold, bright and confident palette. PRIMARY
SECONDARY
ALTERNATIVE
Our brand is predominantly black and white. When creating a communication piece the overall colour impression should be black and white with highlights of colour from the secondary palette.
The use of this colour palette can be divided into two application types:
This alternative selection of rich purple and orange can be used on occasion as an further alternative to the secondary palette. As with the secondary palette, start with black and white then pick one extra colour as a complement.
To achieve a world-class look, allow your high-quality imagery to provide the colour on materials. If the materials are typographic only (no imagery) we recommend an increase in the use of colour to compensate.
Non faculty specific A communication piece is non faculty specific when it is from the University as an institution, rather than from a specific faculty. Start with black and white then pick one extra colour (eg. gold) as a complement. By limiting the amount of colours, we’re keeping the layout practical and easy to follow. In some applications additional colours may be needed, for example tables and charts.
These colours have been implemented in areas of core brand such as the research, community, alumni and staff only.
Faculty specific A communication piece is faculty specific when it communicates about/for one faculty only. In this case the application of colour is applied as described above ie. predominantly black and white plus the relevant faculty colour. Use extra colours, if needed, in graphs and charts. Black
C20 M10 Y10 K100 (four colour prints)
000000
C0 M0 Y0 K100 (two colour prints) R0 G0 B0 White
Gold
C0 M25 Y95 K0 R255 G204 B0
FFCC00
Purple PMS 259U
C55 M100 Y0 K15 R110 G40 B120
660066
Green
C57 M0 Y100 K0 R153 G204 B0
99CC00
Orange PMS 158U
C0 M53 Y100 K0 R246 G143 B50
FF9933
Light blue
C100 M34 Y0 K0 R0 G102 B204
0066CC
Dark blue
C100 M83 Y0 K0 R0 G51 B153
003399
Ivory
C0 M8 Y35 K10 R237 G219 B171
EDDBAB
Red
C0 M100 Y100 K0 R204 G0 B0
CC0000
PMS 7406U PMS 368U PMS 3005U PMS 2747U PMS 485U
7 | The University of Newcastle Identity Guidelines > Version 1.2 October 2014
PMS 7501U