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www.kent.ac.uk/kbs
Course content • Compulsory modules: Applied Marketing Research; Buyer Decision-Making; Financial and Management Accounting; Integrated Marketing Communications; International Marketing Strategy; Marketing; Organisational Behaviour and Human Resource Management • Two from: Applied Business Modelling; Corporate Responsibility and Globalisation; Digital Marketing; New Product Development and Innovation Management • Marketing Report
Related taught programmes Finance MSc See p122.
Finance and Management MSc See p122.
International Accounting and Finance MSc See p123.
International Banking and Finance MSc See p124.
International Business and Economic Development MSc See p90.
Research programmes For the most up-to-date information, see www.kent.ac.uk/pg
Accounting MSc, PhD Finance MSc, PhD Industrial Relations MSc, PhD Management MA, PhD Management Science MSc, PhD Marketing MSc, PhD Operational Research MSc, PhD Entry requirements: A 2.1 at undergraduate level and, for PhD applicants, a Merit at Master’s level in a relevant discipline from a UK or other approved university
and/or equivalent. You must submit a research proposal of approximately 1,500 words on your intended topic. We have international expertise in the following areas: accounting; finance, operational research, international business strategy, organisational behaviour, human resource management, marketing and supply chain management. Master’s and PhD degrees are available in most of these areas or in the general subject area of management.
Research groups Accounting Our Accounting Group has an international reputation for its research on public sector critical accounting and accounting history. Recent topics include privatisation, health and new public management.
Finance The Finance Group addresses academically interesting and practical contemporary issues in finance and banking. Staff pursue research in several areas, including: derivatives pricing and risk management; financial econometrics; international banking; financial regulation; corporate finance; asset pricing and real estate modelling.
Management Science This group covers a wide range of research areas in operational research and systems thinking. These include research in the area of logistics including green logistics and network security with a special emphasis on the innovative design and analysis of heuristic and exact optimisation, DEA, operation management, multi-variate analysis, biometrics, multi-methodology and soft OR/systems.
People, Management and Organisation Research examines themes in the areas of employment relations, human resource management, organisational behaviour and leadership. The Group covers a wide range of research, including employment relationships, the role of social partners, the effects of skills, technology and culture on the world of work, employee engagement, and the role of leadership.
Strategy and International Business Research focuses on strategic alliances, non-market strategies, performance management, business in emerging economies, international strategy, management of multinational enterprises and corporate social responsibility.
Marketing
Academic staff
Research in this group cuts across four main domains including, marketing strategy and performance; product development and innovation; buyer behaviour; and the management of supply (value) chains and market delivery systems. Strong links with industry and an international network of research partners support the Group’s empirical research.
For details of individual staff research interests, see www.kent.ac.uk/kbs/ our-staff/academic.html Dr Xuemei Bian: Senior Lecturer in Marketing Dr Vinh Sum Chau: Senior Lecturer in Strategy Dr Li-cheng Chang: Senior Lecturer in Management Accounting