Make it personal with your story
Relate relevant experience to the role This is probably the most cliché tip you’re ever going to get, but it an essential one nonetheless. Always relate your prior experiences, whether it is in volunteer work, an internship, or even a part-time role that you’ve had, to the actual role that you’re applying for. Be sure to clearly and concisely outline why having those past experiences make you a desirable applicant for the particular role that you’re applying for.
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COVER LETTER TIPS
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This is the hallmark of a memorable cover letter. Not only does it differentiate you from other applicants, but it also gives your application a tinge of authenticity and some persona. How? Craft a story into your letter detailing the why and the how, stepping the reader through how you have come down your path, what makes you the person you are, and why you have decided on them as an employer.
Keep it short and simple
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First impressions matter! There is no going past this reality. So keep your cover letter visually appealing and easy on the eye. Now, by ‘visually appealing’ we don’t mean colour coding the document - you could if you like - but just make sure that you divide the points that you’re making into individual paragraphs. For instance, in the first paragraph start off with introducing yourself, in the second paragraph highlight your prior experiences, the third could be on why you’re applying for the role, and in the last one you can convey how much you really want it. All in all, keep it nice, tidy and visually simple.
Show you've done your research This is extremely important. We can’t stress it enough. Do some research about the company and the role that you’re applying for. Look for unique characteristics and be sure to mention them in the cover letter to demonstrate that you’re genuinely interested in working in the company. For instance, a particular company might have generous study leave programs for employees. Mentioning things like these not only demonstrate your passion but also set you apart from the crowd in under a page.
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