13.2
Doctors Without Borders
86.8 9.3
American Red Cross
90.7 9.7
UniCef
90.3 0
20 Overhead
40
60
80
100
Program Expenses
While a high percentage of these donations The popularity of a charity enhances the go directly to the programs, a small percentage amount of accountability and transparency is required for overhead costs. However, these needed to remain influential in the world of overhead costs are crucial in order to pay for humanitarianism and philanthropy. Each operating expenses such as salaries, training, organization’s financial statements show the electricity, etc. as well as increasing the increase in revenue throughout the years. Five charity’s public awareness. Without these years ago, UNICEF decided to release its expenses, the organization cannot function. financial statements. In 2012, the charity High overhead costs are not necessarily bad received $501,571,105, and just one year later, as long as they come with accountability it raked in about $90 million more. and transparency. Even with high overhead When people see where their money is going, costs, an organization might be able justify they are more inclined to donate to a specific dedicating 30% or more to administrative charity over another. Accountability not only and fundraising costs, but also only if the increases revenue but also legitimacy. The public can freely access this information. world is full of charities, and in order to come Nevertheless, high costs can be detrimental out on top, an organization needs to show how to a charity’s legitimacy. Charities that spend dedicated it is to its goal of humanitarianism. 90% of their revenue on their programs are Use this information to your advantage the typically more desirable. According to the Foundation Group, 501(c)(3) charities, like the next time you choose a charity to ensure that three aforementioned, are generally even more their dedication matches yours. favorable because the American government recognizes them as non-profit organizations that are dedicated to humanitarian goals.
unipronow.org 20