Smart and Prospering Cities Commission organised webinars by Wolfgang Schmidt | wolfgang.schmidt@kiel.de
During spring and summer 2020, UBC Smart and Prospering Cities Commission has organised two webinars: “The future of tourism” and “Successful webinar – how does it work?” The future of tourism Union of the Baltic Cities, Northern Europe’s largest city network has organized a webinar on the Future of Tourism on 16.06.2020. More than 60 experts from the tourism and marketing sector have discussed the following questions: 1. Ways out of the lockdown 2. Future marketing of the region 3. Changes in the tourism industry Bettina Bunge and Hermann Fercher have taken a look at the future of tourism in the Baltics and in the Alps. Kampen on the German North Sea and Lech in the Austrian Alps separate 1033 kilometers and 1450 meters in altitude. Separate? Surprise, surprise. The two tourist superstars are best friends and partners. As a surprise guest, Birgit Friese told us how it works. Anne-Marget Hellén (Turku), Marta Chelkowska (Pomorskie Voivodeship) and Uwe Wanger (Kiel) have reported from our UBC member cities. The main findings of the webinar: • Cooperation is more important in the crisis than ever before • Innovation and sustainability are the future of tourism 38
• Quality replaces mass tourism • Security and social interaction are becoming increasingly important Successful webinar – how does it work? The UBC Smart and Prospering Cities Commission organized a webinar about the successful preparation of online events. More than 50 participants from UBC member cities and beyond were informed about the folllowing topics: 1. Fundamental differences between life event and webinar 2. Technical aspects 3. Planning the process 4. Interaction with the attendees 5. Rhetorical aspects 6. Digital backup of results
