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MOTION 2000 TO IMPROVE HEALTH In 1994 Turku launched a sevenyear project MOTION 2000 for the development of prerequisites for physical activities by different City administrative bodies together. Its operating model was finally formed into a permanent practice unique countrywide, based on four strategies. The Physical activity counselling aimed at encouraging e.g. customers of the Health and Social Welfare sectors to rehabilitating physical activity. The results showed improvement in the basic physical condition of the elderly in particular. Working out of the lower limbs helped many older people abandon walking sticks or rollators and continue normal life at home. The Environmental Strategy focused on intensifying the use of existing facilities such as benches and improving them. Thus, the passive benches have become facilities that support active living. The Service Strategy drew attention to the development and production of district services for physical activities. There has been rare instructed physical activities available for inactive adults in particular. Originally with three physical activity instructors, and later on with six more, we were able to place instructors in each city district. Together with sports clubs, they

tailored services for people of different ages who were not used to be physically active, says Minna Lainio, Head of Section of Physical Activities in Sports and Recreation Department. Children are encouraged to move Organised in Turku’s largest sports hall and in a number of suburban schools, „The Wonderland of Children’s Motion” sets a successful example encouraging children to move. Every Sunday, nearly 4,000 children with their families gather together to play with balls, building blocks and bouncing mattresses. The idea originally came from Bergen, Turku’s twin city in Norway. All day nurseries in Turku – about 80 in total – employ a person responsible for physical activities and for regional stocks

The equipment of the popular „Wonderland of Children’s Motion” encourage children to move

of sporting equipment. Kinder-garten teachers have been trained e.g. in swimming instruction. Consequently, elementary swimming instruction is given to each child in municipal day care. The goal of the Communication and Marketing Strategy was to spread the message of suitable physical activities by Turku on the magazine that is distributed to the 100,000 local households three times per year. The magazine has been published for ten years. Making physical activities a daily routine. According to Minna Lainio, the biggest challenge of the Sports Board is to activate the passive. The City will act as a mediator and co-ordinator between the inhabitants, clubs and organisations. Sports clubs are usually dealing with active people who know what sports they are interested in. The passive do not join clubs and are easily passed unnoticed. Therefore, with different sectors, the City should pay special attention to encourage them to health enhancing physical activity to prevent national diseases such as type 2 diabetes. Further information: Mr Harri Falck City of Turku Tel. +358 2 2627146 e-mail:

EYES 2004 CAMPAIGN The key objectives of the education through sport campaign are to show the society, especially to the young people, that sport is very important in the development of the personality and social abilities, improving students and young people’s quality of leisure, fostering cooperation between sport and educational institutions. The campaign in connection to EYES started on January 1, 2004. The year of education through sport has given new impulses to education and sport and stimulated a rebirth of physical sport. Along with strengthening of sport’s social role and increased global recognition, acquisition of know-how of education through sport as well as its

adaptation brings real and inevitable necessity to formulate a personality for full-fledged life. Secondary schools of Vilnius have taken an active participation among sports’ games of the secondary schools. Vilnius city education and sports’ institutions set to implement programs engaging children during summer; swimming training, etc. These programmes had a partial financial support from Lithuanian Government and Vilnius City. One of the most impressive events was The children and youth festival “Move your body, stretch your mind” which took place on 1 May 2004 and was devoted to commemorate the Lithuania’s accession to the European Union as well as

Children and Youth festival “Move your body, stretch your mind”

Education through Sport 2004. On that day different sport competitions, tournaments have been arranged in the parks of Vilnius. Further information: Ms Vilma Juneviciene City of Vilnius e-mail:

BCB 2/2004


Profile for Union of the Baltic Cities

The UBC Bulletin 2/2004  

Education through sport

The UBC Bulletin 2/2004  

Education through sport