uld be required sults, the region wo To achieve these re the stand-alone ial paradigm from a to shift the industr ext where there is isolation to a cont r Fo firm operating in n. tio na di boration and coor higher level of colla for the aggregation ty ni rtu po op ar cle example, there is a panding digital advantage of the ex e tak to it t en nt co of iption services. As eaming and subscr it er eth wh trade in online, str content – pply of Caribbean now stands, the su
410*
0mUS$
290mUS$ 260mUS$
2007
2008
2009
250mUS$
2010
books – is highly ual arts, pictures or be music, films, vis le marketplace to ere is no identifiab fragmented and th e opportunities of Maximizing on th access the content. t potential. To do is the area of greates the digital market framework vation governance no in an ire qu re d so woul rking in concert of copyright are wo rs ne ow y ke e th e wher l market. e content to a globa to offer their creativ ism Linkages with tour motional s strong cross-pro ha r cto se e bal industry The creativ ich is the largest glo wh ism ur to th wi s linkage y with the e Caribbean econom th of r ive dr y ke e and th d employment. export earnings an P, GD of e ar sh st large ere countries have of the key areas wh e on rd ga re is th In the value of th is in exploiting potential for grow branding. An ty er op pr tellectual destination and in where Rihanna the video campaign example of this is ritage of Barbados ral and cultural he promotes the natu the Barbados al signed between de r ea e-y re th a of as part star in 2011. and the global pop Tourism Authority creative sector to e th the value of at Further evidence of rough the ways th y is exemplified th d an als riv the wider econom visitor ar festivals impact on s om ec tel , the region’s major als r rent occupancy rates, ca t an expenditure, hotel fic ni te sig l events also genera and so on. Cultura ng, as illustrated by di an br n tio na desti media impact and Trinidad and of festivals like the the market appeal Reggae Sunsplash le, Havana Bienna e th l, iva rn ca go Toba e Dominica World cia Jazz festival, th Lu St e th a, aic Jam in op Over festival, al, the Barbados Cr Creole Music festiv and the Calabash al in the Bahamas the Jonkanoo festiv Jamaica. literary festival in tes that there is a Caribbean illustra e th of se The ca the rise of the for the SIDS given ty ni rtu po op of window mercialization the increasing com d an y om on ec e creativ scope for tive industries offer of the arts. The crea d global an on ic diversificati innovation, econom eativity and cr e th on ce they draw competiveness sin h. As such, in the artists and the yout enterprise of local g the youth, employment amon context of rising un presents a viable eative industries re investing in the cr e conclusion ould prioritize. Th sh DS SI e th at th option be viewed as a industries should is that the cultural towards creating e ov source in the m re gic ate str l ca iti cr ment options. sustainable develop
2011
UWI ecutive Director of of the KEITH NURSE is Ex tor rec Di r me for is the Trade Consulting Inc. He al on ati ern Centre for Int Shridath Ramphal of the West ty rsi ive Un s, ce rvi Law, Policy and Se WTO currently holds the Indies, Barbados. He of the West Indies. He is the ty Chair at the Universi ok, The ently published bo co-editor of the rec oping World: vel De the d an sis Cri Global Economic d Growth spects for Recovery an Implications and Pro (Routledge, 2012).
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