BA (Hons) Music Marketing & Promotion
With the worldʼs most recognisable music brands on your doorstep, youʼll have the chance to build a professional network in one of the most competitive and rewarding media professions.
As a significant cultural export, the UK music industry is world-renowned – not only for its quality and diversity, but also for the way it is disseminated through the media. Behind every radio play, concert and movie theme lies a successful music promoter, pulling the strings in the interests of artists and labels. With access to dedicated studios and computer labs, and guided by a highly experienced team, you’ll learn the transferable skills needed in music marketing and promotion – exploring the history of promotion and marketing in the context of the music industry, and creating innovative digital campaigns that embrace the latest techniques used in radio, press, television, online and digital distribution. Studying Music Marketing & Promotion at UCA Epsom puts you within 25 minutes of central London, the beating heart of the UK’s music industry. With the world’s most recognisable music brands on your doorstep, you’ll have the chance to build a professional network in one of the most competitive and rewarding media professions. You’ll enjoy a wealth of strong connections with major labels and influential independents such as Sony, Universal, Q, Domino, and Warner. You’ll also be able to collaborate with students on companion courses at Epsom. As well as Music Journalism, the course sits alongside Fashion Management & Marketing, Fashion Promotion & Imaging and Graphic Design. You’ll be able to share projects, special guest lectures and events, all of which will help you build a diverse portfolio. Graduates from this course enter the music world armed with the skills they need for a successful career in a number of wide ranging roles such as music publishing, promotion, artist management, PR, advertising, branding, and merchandising.
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