University for the Creative Arts: Strategic vision

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STRATEGIC VISION 2013-18


Cover image: Agne Bekeraityte, BA (Hons) Photography, UCA Rochester


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We will maintain and strengthen our reputation as an internationally recognised creative arts university, known for the extraordinary individual and collective achievements of our students and staff.

â–˛ Rikki Battle, BA (Hons) Fashion Design, UCA Rochester


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4 Rachael Wheatstone, BA (Hons) Fashion Media & Promotion, UCA Rochester

Our graduates will be highly creative and committed to lifelong learning; they will demonstrate intellectual and practical skills that make them employable and able to make a powerful contribution to culture, society and the world economy. Informed by the important legacy of UK art and design education and of our founder Schools and Colleges in Canterbury, Epsom, Farnham, Maidstone and Rochester, we will champion the role of the creative arts in cultural, political, social and economic development. We will be a university of choice that exceeds the expectations of its students and staff.

â–˛ Christina Gillespie, BA (Hons) Textiles for Fashion & Interiors, UCA Farnham


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LEARNING We will engage all our students in high quality, innovative courses and extra-curricular activities that prepare them for employment, further study and learning, and a creative life. We are committed to a comprehensive portfolio of art, design, media and performing arts courses, and to providing opportunities for crossdisciplinary practice and innovation. Our courses will be delivered by communities of artists, designers, scholars and industry professionals. We believe in a balance of material and digital practice in our courses and learning resources. Our campuses, libraries, workshops, galleries and learning technologies will reflect our belief in the importance of design, innovation and sustainability.


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RESEARCH & ENTERPRISE Our practice, research and enterprise cultures will enhance the staff and student experience, develop our courses and have an impact on society and the economy. By recognising the importance of research leadership, resilient research centres and engaged research students, we will increase the range, quality and impact of our practice. We value the professional and industry-based practice of our staff and believe it enhances student learning and the development of our courses. The development of enterprise and employment skills is both embedded in our courses and the focus of our Enterprise and Careers functions, supporting our students into jobs and self-employment. â–˛ Stephanie Bolduc, BA (Hons) Creative Arts for Theatre & Film, UCA Rochester

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Bec Halsey, BA (Hons) Graphic Design, UCA Epsom


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INTERNATIONAL Our commitment to internationalisation will create an international community of staff and students and inform all aspects of University life. Our students will be required to develop international perspectives, understanding and ambitions, and so have the potential to work across the world. Our courses will encourage students to participate in exchange programmes, international projects and study visits.


8 Gianna Grassi, BA (Hons) Fine Art, UCA Farnham

COMMUNITY Our campuses are at the heart of diverse communities both culturally and geographically, actively engaged with industries, organisations and institutions, both for their benefit and that of our students, staff and alumni.

Gianna Grassi, BA (Hons) Fine Art, UCA Farnham ▼

Each campus is a unique creative community, in which all staff and students are valued and active partners, individually and through their collective organisations. We will develop our alumni community, providing on-going support and a useful network for our graduates. We are committed to equality and widening participation, and believe diversity is essential as a foundation of creativity.

Sian Weeks, BA (Hons) Fine Art, UCA Canterbury


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RESILIENCE Through effective planning, judicious resource management and the identification of new income streams, we will ensure a resilient and efficient institution. Our commitment to environmental and social sustainability will be represented in our policies and practices. Through developing partnerships that extend our community, add to our networks, develop our knowledge and improve our resilience, we will add value to the University. We recognise that the University’s primary resource is its staff (academic, technical, support and professional); we are committed to their effective management and development, and to providing a safe working environment.

▲ Natasha Ward, BA (Hons) Graphic Communication, UCA Farnham

Elvija Vitola, BA (Hons) Fashion Media & Promotion, UCA Rochester ▲

Agne Bekeraityte, BA (Hons) Photography, UCA Rochester


01252 892883 enquiries@ucreative.ac.uk ucreative.ac.uk UCA Canterbury New Dover Road Canterbury Kent CT1 3AN UCA Epsom Ashley Road Epsom Surrey KT18 5BE UCA Farnham Falkner Road Farnham Surrey GU9 7DS UCA Rochester Fort Pitt Rochester Kent ME1 1DZ


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