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Joanna launches new natural knickers range Printed Textiles graduate Joanna Ketterer will soon be launching a range of underwear made from seaweed and wood pulp. These natural ingredients, when blended together, create a soft material called seacell which is perfect for the handmade knickers Joanna has built her career around. Joanna graduated from The Surrey Institute of Art and Design in 2004. She said: “My course gave me a great opportunity to be really experimental with textiles and developed my passion for colour. I spent a whole summer with dyed blue hands! “I returned last year when I needed some advice from a technician about dying lace for a wholesale order. It was great that UCA was willing to help and support me with my business project.”
In 2006 she expanded her collection to include bras and bikinis which she sold at summer festivals and markets. She later secured an order from ASOS which dramatically increased production, meaning every spare inch in her house was occupied by underwear. Her feminine and floaty garments are all named after flowers, and ensuring the material is ethically sourced is important to Joanna. Each garment is made by hand and she is currently working on a large order for a buyer in Italy. She added: “I always wanted to have a creative job and that is what drives me to be successful. I think, unless you are really lucky, being recognised takes a lot of hard work, dedication and not giving up.” For more information on Joanna’s handmade garments, visit: www.luvahuva.co.uk
Joanna’s inspiration came after finding a fabric at a market in Cambridge. Enlisting some help from her mother, she turned it into a pair of knickers and her company Luva Huva was born.
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Being recognised takes a lot of hard work, dedication and not giving up
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Joanna Ketterer | Luva Huva | Creative Update
Luva Huva lingerie