“The hands-on experience you gain teaches you things that you simply can’t learn in textbooks or by research.”
ABOVE A family-run workshop team translates the designs into fine jewellery. LEFT Decadent Diamonds Bridal Shoot
“The most rewarding aspect has to be going on the journey with the client from start to finish and seeing the joy it brings them. I enjoy the challenge of achieving what a client wants from a ring, be it design or diamond, within a limited price range. I love the moment I show a client, typically men, the engagement ring for the first time, when you can see the excitement in their eyes and when the penny drops that they now need to propose – or, more dauntingly, ask permission for her hand! “I love melting down or reusing inherited items, which have sat unused in a box for years, to create a modern looking piece which will be worn fondly and still retain the sentiment. I also love receiving clients’ engagement and wedding photos. You really do feel included in a special moment in their lives.” But it’s not just the quality of the diamonds and jewellery pieces that have made Decadent Diamonds so popular. “Decadent Diamonds specialises in fine jewellery, however, it offers more than any other jeweller,” explains Emma. “Lifestyles have changed over time and we are increasingly busy nowadays, so in addition to the honest expertise, guidance and design advice, which result in stunning lifelong pieces, my appointments are incredibly flexible and are tailored to suit the needs of the client. Appointments in the comfort of a customer’s own home or office, at any day or time convenient to them, means that they get a truly personal, hassle-free service.” Now looking to expand the business, Emma is on the hunt for wedding ring consultants around the M25. “I hope to locate Decadent Diamonds’ first representative within the Guildford area. They will solely advise and sell wedding rings, allowing me to focus on the diamond side of the business. All going to plan, the intention is to recruit a new representative every three to six months who will generate business from their own networks, local area and wedding fayres, keeping the balance between becoming even more accessible to clients, while remaining a small, local independent jeweller.” To find out more about Decadent Diamonds, visit www.decadentdiamonds.co.uk
30 CREATIVE UPDATE
CREATIVE UPDATE 31