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Joonghyun, what up!? Hello, pleased to meet you. What do you love? The 90s, indie music, modern art and romance. Where did you start? Geographically, I started out in Seoul, South Korea. Conceptually, Nam June Paik influenced my start as an artist. How do you create? I try and create work based on my life, symbolism and various designated visual concepts. Seriously!? Yes, because my thoughts, however derived, constitute my work while creating. I always try and push myself to design based on the current state of my surroundings. Would you change anything now for the “2012 Next Wave Part3 _ Exhibition Poster”? No. I thoroughly enjoyed the process of manipulating shapes/ objects while designing its typography. Considering all the planning that went into the “ALDF 2014 Seminar” identity, what challenges did you face creatively? Designing for international audiences was a toughie. The seminar was in South Korea, but its visual identity had to cater to China, Japan and East Asia as well. So I worked with each language painstakingly to assure the overall visual iden-

tity was maintained consistently throughout. Also, with your “ALDF 2014 Talk Concert” designs, how would you change things now? I’d make some minor adjustments to the general layout, and bump up the date and time’s placement. Taking all things into consideration with “<i>typography</i>”, how did you grow as an artist? Being that typography is one of the most basic and familiar forms of communication, it has allowed me develop my skills in effectively expressing given concepts through its direct and accessible nature to the population at large. While creating that “Troika Lenticular poster”, did you know it was going to be as successful as it was? I hadn’t thought of that at all. The Troika posters were designed in such a way so that you could read one set of text at one angle, and the other at another. I’m happy to have completed this project successfully, because it helped me to experiment with new design concepts I had yet to use. Once you have completed a new piece, how do innovation and ingenuity enable your experimentation with design? Is that the end or beginning? Innovation will be replaced by something new from our lives. The old stuff will always be around, but if it comes out as design, it

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