Country ZEST & Style Summer 2022 Edition

Page 48

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A One-Stop Shop at Upperville Farm and Feed By Linda Roberts

Z

ack Wakeman’s desk is squeezed in between boxes of newly arrived merchandise and the baby chick holding area, which is complete with heat lamps for a soonto-arrive special order of chicks. At the Orange Madison Cooperative, better known to locals as the Upperville Farm and Feed, Wakeman’s office has the look of belonging to someone who spends most of his time outside helping customers.

“Hi, how are you?” Wakeman, the store and warehouse manager, says while holding the door open for a customer. He’s definitely perfected the art of multi-tasking, often answering the store phone or his cell phone while stopping to help load purchases or answer a question from Leslie Blischak or Alan Hogan, the store’s other two full-time Photo by Linda Roberts Zack Wakeman (front), Alan Hogan employees. His two part-time employees and Leslie Blischak at the Upperville are Travis Deifendeifer and Ashley Morris. Farm and Feed Store. The five stores, Upperville, Front Royal, Orange, Louisa and Madison, which comprise the cooperative, have a directive to stay as local as possible while keeping costs down in a time when nearly everything has seen spiraling. “Our goal here at Upperville is to make this a one-stop shop, especially on the equine side,” said Wakeman. In addition to a variety of horse feeds, he also plans to stock a wide array of equine, barn and pasture supplies that include grass seeds. The store’s second showroom, adjacent to the feed holding area and steps away from the main office, includes livestock and gardening supplies, bulk seeds, and hardware for the farm and home.

Helping Families and Friends Honor Their Loved One 106 E. Washington St. P.o. Box 163 Middleburg, VA 20118 540-687-5400 FAX 540-687-3727 4125 Rectortown Rd P.O. Box 111 Marshall, VA 20116 540-364-1731 WWW.ROYSTONFH.COM 48

“We have a super supportive community,” he said, adding that the store interacts with its customers in a number of ways—staging Saturday farmers’ markets from April to October, a quarterly tack swap and sale for equine owners and purchasing poinsettias from Liberty High School’s horticulture department for the holidays. Blischak is the store’s “plant lady” with a charge to order the highest quality plants she can locate from various nurseries. In addition to annual and perennial flowers, there’s a large quantity of shrubs, ornamental, fruit and hardwood trees ready to plant. A major part of the cooperative’s business is delivery, particularly to the area’s farms and barns. Wakeman estimates a large trailer load of just shavings for bedding stalls goes out once a week. The store’s customers are serviced by the cooperative’s delivery team, but as this area of the business increases, a goal is to have its own delivery unit to more efficiently serve clients. The Upperville cooperative brings to market a full-service line of merchandise that offers the store a well-rounded customer base. According to Wakeman, clients can also find fencing supplies, bulk mulch, square and round bales of hay, fence paint, stall mats and even wood stove pellets, along with farm implements and fence paint in five-gallon and 55-gallon sizes. "Our customers like the slower, hometown feel and service that Upperville offers them,” said Wakeman, who grew up on a beef cattle farm and graduated from Virginia Tech before entering agriculture-based employment. “Community is key to the success of our continued growth. Clearly customer-focused, Wakeman is comfortable on the sales floor or out on the lot helping his clients find what they came in to purchase, or suggesting other options. The Upperville Farm and Feed is open from 8 a.m. to 6 p.m. on weekdays and 9 a.m. to 4 p.m. on Saturdays.

MIDDLEBURG SUSTAINABLE COMMITTEE| Summer 2022


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LETTER from PARIS: Someone’s in the Kitchen with Roma, Just Not John

6min
page 70

DOC WEEK MIDDLEBURG

2min
page 69

Country ZEST & Style Summer 2022 Edition

1min
page 68

Coming of Age With Room Service Please

3min
page 67

Art of the Piedmont

1min
page 66

A Modern Link to Early 1900s Farming

4min
page 65

Tales from The Hunt Field: Melvin Poe and the Big Red Fox

3min
page 64

Nutrition That Makes Great Sense for Horses

3min
page 63

Pooch Perfect at Four Leaf Clover Bakery

3min
page 62

LOSING A LOCAL LEGEND

6min
pages 60-61

HORSEY NEWS & NOTES

1min
page 59

A Fargis Golden Rule: The Horse Comes First

5min
page 58

Middleburg Horseman Helps Jockey Make Kentucky Derby History

3min
page 57

Sporting Pursuits

1min
page 56

A Day in the Life at Upperville 2021

2min
page 54

Country ZEST & Style Summer 2022 Edition

4min
pages 52-53

VINEYARD VIEW: Melanie Natoli Makes Wine, and History

4min
page 51

Warrenton Sports a Glorious New Restaurant

3min
page 50

Perspectives on Childhood, Education and Parenting: That Sixth Sense May Not Be What You Think

3min
page 49

A One-Stop Shop at Upperville Farm and Feed

3min
page 48

Everyone Just Tickled About Pickleball

3min
page 47

Middleburg’s Mount Defiance: A Battle in Your Backyard

3min
page 46

PROPERTY Writes: A Whitewood Road Renovation for The Ages

2min
page 45

MODERN FINANCE: A Not So Stable Stablecoin

3min
page 44

PAMPER PERFECT PLACE FOR THE BRIDE

4min
page 43

90 Percent Half-True, a collection of short stories by Keith Patterson

2min
page 42

Laurie Crofford: Managing a Park for All People

3min
page 41

HERE & THERE

1min
page 40

Back in Middleburg and Always Giving Back

3min
page 39

Matt Blunt: From A Missouri Governor's Mansion to Middleburg

4min
page 38

Some Enchanted Evening: Windy Hill Gala 2022 - Subtle and Creative

2min
pages 36-37

PINK IS THE COLOR OF THE DAY

1min
page 35

David Mars is Salamander Resort’s New General Manager

3min
page 34

Middleburg Safeway Celebrates

4min
page 32

From Aldie to Hamilton, a New Home for Mattingly’s

3min
page 31

Cherishing the Bull Run Mountains

3min
page 30

The Hill School: A Day at the Races

1min
page 29

A Pinch of Time Can Help Save the Day

3min
page 28

A Golden Opportunity Once in Fauquier County

5min
pages 26-27

For Sandy Danielson, It’s All About the Art

3min
page 24

Singing the Praises of a Reluctant Coal Miner’s Daughter

2min
page 23

THIS & THAT

1min
page 22

A Mysterious Writer Loves Her Virginia Wine

2min
page 21

Middleburg Spring Races at Glenwood Park

1min
page 19

Donna Devadas: It’s All Memorable

4min
pages 16-17

GOING FOR THE GOLD

1min
page 14

Fighting Food Insecurity in Loudoun One Acre at a Time

4min
page 12

For Lt. Shaun Jones, The Beat Goes On

3min
page 11

Fox & Pheasant Expands Exponentially

2min
page 10

Some Movie Magic Created at Hill and Foxcroft

3min
page 9

A Special Delivery for the Middleburg Post Office: 20118

3min
page 8

Out in Africa: On Behalf of Man and Beast

5min
page 6

FLOWER POWER ON DISPLAY

3min
page 4

SWAN DIVE

3min
page 3

Middleburg Horseman Helps Jockey Make Kentucky Derby History

3min
page 57

For Jim Donegan: A Lifelong Love Affair With Trees

4min
pages 52-53
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