the United Nations at Expo Milano 2015

Page 116

RAI EXPO

UN Secretary-General Ban Ki-moon and FAO Director-General José Graziano da Silva at a live TV show on the Zero Hunger Generation, “La vita in diretta”, broadcast by Rai 1 on World Food Day. Milan, 16 October 2015.

Rai Expo was a unit of Rai, Italy’s national public broadcasting company, entirely dedicated to promoting Expo Milano 2015, its theme and its activities and events to local and international audiences. The UN-Expo team collaborated with Rai Expo from its inception in August 2013, in particular by providing content, data, and facts and figures for reportages and documentaries. For instance, the UN-Expo team and FAO contributed to the production of the 73-minute documentary “Hungry and Foolish – The great adventure of food”.

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The United Nations at Expo Milano 2015

The documentary depicts a journey through nine countries and nine eras exploring the history of food and how food changed the evolution of humankind. This partnership provided the UN-Expo team with a prime media outlet for interviews. For highlights of this partnership, please refer to the Media section, page 78. A highlight of the UN’s partnership with Rai during Expo Milano 2015 was the live broadcast of the TV show, “La vita in diretta”, on World Food Day with the UN Secretary-General and FAO Director-General as special guests. The TV show underlined the crucial role that young people will play in achieving the newly adopted Sustainable Development Goals (SDGs) through a series of questions and answers from a student studio audience.


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