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FALL 2013 Vol. 8, No. 1

FALL 2013 Events Calendar p. 19



As we begin year eight of the College of Design, we celebrate a century on the books at the School of Architecture. Our centennial celebration, taking place October 25 and 26, will include tours, toasts, and a curated exhibit you won’t want to miss. The weekend will honor the past while we focus on the future. If you haven’t RSVP’d yet, visit to save your spot.


Jolene Brink and Trevor Miller




Sharon Grimes

To celebrate this milestone, we’ve aggregated the best of the past and present in this issue to showcase what’s happening throughout the College of Design community. We looked to alumni like Craig Wilson (see pg. 8 “From Grain to Green”) who is helping turn an iconic Minneapolis building into a sustainable apartment complex; Hank Butitta (see pg. 4 “A Cabin on Wheels”) who, as this issue went to print, was driving his final master’s project across the country; and Jessica Harjo (see pg. 8 “Designing an Alphabet for the Future”), who plans to save her tribal language for future generations by designing a Unicode accessible typeface.


Thomas Fisher, dean; Lee Anderson, associate dean for academic affairs; Brad Hokanson, associate dean for research and outreach; Kate Maple, assistant dean for student services; Trevor Miller, director of external relations; Kathy Witherow, chief of staff.

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Renée Cheng, School of Architecture; Kristine Miller, Department of Landscape Architecture; Missy Bye, Department of Design, Housing, and Apparel


We selected these stories because they represent the impact of good design on our lives and the world around us. These alumni are looking to the future asking, how can I do better? So we are too. Last spring, President Eric Kaler asked us to pilot three-year degrees in our graphic design and retail merchandising programs. Starting this year, incoming students will have the option to take full credit loads during the summer. We’re also launching a pilot master of science in architecture Masters of Science in Architecture with a concentration in Research Practices (MS-RP) degree, which aims to cut the time to licensure in half for our architecture students. Meanwhile, construction is nearly finished on a net-zero home designed by the School of Architecture in partnership with Twin Cities Habitat for Humanity. The self-sustaining design aims at creating more energy than it consumes (see pg. 9 “Northside Net Zero: Under Construction”).

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Stuart Ackerberg, Michael Alexin, Maurice Blanks, Roberta Bonoff, Nedret Butler, Ann Birt, Bill Chilton, Jay Cowles, Pat Cummens, Jo Davison, Kelly Gage, Mary McNellis, Tom Meyer, Sandy Morris, David Mortenson, Dave Norback, Paul Reyelts, Mark Swenson, Gary Tushie, Burt Visnick, John Weidt and XiaoWei Ma


Through a unique commitment to creativity and advancing technologies, the College of Design at the University of Minnesota leads, innovates, and educates in the full range of design fields by researching ongoing and emerging issues, exploring new knowledge, and addressing and solving realworld problems, all while adhering to socially responsible, sustainable, and collaborative design thinking.

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Emerging is published fall and spring semesters by the University of Minnesota College of Design for alumni, faculty, staff, and friends of the college. This publication is available in alternative formats upon request. Please call 612-626-6385 Send address changes to

The University of Minnesota is an equal opportunity educator and employer.

Also, a special thanks to Periscope, Jerde, the Commons, the Nerdery, Damon Farber, and Gensler for volunteering their workspaces for a new feature on pg. 7, where we recognize the places our alumni work. In order to thrive in the next century we need dynamic firms like these to provide mentors, inspiration, and employment for our graduates. You can see more photos from the inside of our alumni workplaces at

Printed on 100 percent postconsumer fiber, processed chlorine free, FSC recycled certified and manufactured using biogas energy.

Our friends, students, alumni, and faculty make the College of Design the vibrant community that it is. (Only 93 years to go until the all-college centennial!) Thank you for your continued support. Sincerely, Tom Fisher Professor and Dean College of Design You can follow Dean Fisher on Twitter @MNDesignDean 2 EMERGING FALL 2013

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On the cover: (Top) The School of Architecture centennial chromagraph installed in the Ralph Rapson Hall courtyard. Learn how it was constructed on pg. 11. (Bottom) Hank Butitta (M.Arch ‘13) turned an old school bus into a tiny home on wheels. Read more on pg. 4.


Smart Clothing, Smart Girls

Vikings Stadium: A Bird’s Eye View

Middle school girls from Anoka County 4-H and Girls, Inc., participated in a new science, technology, engineering, and math (STEM) program at the College of Design this summer called Smart Clothing, Smart Girls.

The new Minnesota Vikings Stadium glass roof will span 1.6 million square feet—the largest in the world. Dean Fisher, cochair of the stadium’s Design Implementation Committee, is excited about the “bold, modern design” and explained in an interview with Twin Cities Public Television’s “Almanac” why we don’t need to worry about birds flying into this very, very large window. Watch design.umn .edu/vikings

While students learned about electrical circuits, Skyped with NASA, and built space suits, associate professor of apparel design Lucy Dunne hoped their introduction to apparel design would lead to something bigger: future STEM careers, which are still held predominately by men. The STEM camp, developed in partnership with Cornell University and funded by the National Science Foundation, will grow over the next two years with an expanded ABC News curriculum and interviewed STEM opportunities for campers and Lucy Dunne about the middle school girls. More at: smartgirls

Less is What’s Next Interior design student Hannah Preble’s video “The Future Is Less” placed second in the International Interior Design Association (IIDA) Northland NEXT video competition. Her video emphasized how we currently live in a world of more (i.e., information, technology, perspective) and depicted what she thinks is coming next for the interior design industry. Preble received $500, and her video was shown at the 2013 FAB (Fresh, Artistic and Brilliant) awards. Watch

new program.

Watch at: design

Design Abroad: Florence, Italy Architecture, interior design, and landscape architecture students traveled to Florence, Italy, with associate professor of architecture John Comazzi last summer to study how the city has developed over the past two millennia. Along with visiting significant works of modern architecture and historic sites, they took a crash course in preparing millefoglie di melanzana—eggplant appetizers. More at:

One More Selfie Before I Go … Beau Sinchai (BDA ’13) captured this once-in-a-lifetime

moment when she gave the commencement address in May. She moved to the United States seven years ago from Thailand not knowing any English. In addition to being a first generation high school and college graduate, this fall she’ll be a first generation graduate student pursuing an M.F.A. in 3-D design at Cranbrook Academy of Art in Bloomfield Hills, Michigan. Watch


Six Words

A Cabin on Wheels

We asked new alumni to wrap up their experience at the College of Design with a six-word story. Tweet @UofMDesign to share yours.

Bought bus for thesis. New home? —Hank Butitta (M.Arch ’13)

Life’s little secret: it goes on. — Elizabeth Adler (B.D.A. ’13)

Fashion, design, business all in one! — Erin Stranik (B.S. Retail Merchandising ’13)

Graduated. Debt. Pay debt. World travel. — Hannah Preble (Interior Design ’13)

Ideas had, passion grew, purpose found. — Devan Shihata (B.D.A. ’13)

Merging graphics with products with passion. — Connor Murphy (B.F.A. Graphic Design ’13)

Most architecture master’s projects don’t start with rusted floors.


But when Hank Butitta (M.Arch ’13) bought a bus THAT EXISTED ONLY on Craigslist, he was already committed to the dream: ON PAPER” a cabin on wheels. His —Hank Butitta, M.Arch ’13 grandfather owns 80 acres in Wisconsin and Butitta had long wanted a cabin for his friends and family, but it was cost prohibitive to build a permanent structure. “I was tired of doing projects that existed only on paper,” said Butitta. So he bought a bus, hoping he could justify

it as a final project and move it to his grandfather’s property after graduation. His advisers gave the thumbs up and the School of Architecture let him keep the bus behind Rapson Hall. He had one semester to complete the project. Butitta added wooden floors and ceilings to the interior, recessed LED lighting, enough room to sleep six people, and a space for a future kitchen and bathroom.

Butitta watching the sunrise over Yellowstone National Park—with his tiny home on wheels

His advisers encouraged him to continue after this thesis presentation, so over the summer he embarked on a 5,000mile road trip from Minneapolis to Seattle, down to San Francisco and Las Vegas, before heading back to Minnesota to test the functionality of the bus. Follow his blog at More

I was given a second chance. — Miranda Hanson (B.S. Housing ’13)

I have finally found my passion. — T.J. Atkinson (B.S. Housing ’13)

Four words: work harder, better, faster. — Steve Lees (B.S. Arch ’13)

Terrified of entering the real world. — Nik Yahya Nik Rushdi (B.F.A. Graphic Design ’13)



Uncovering Lost Buildings of the Twin Cities Last fall, adjunct teaching assistant professor of architecture Jim Dozier asked students in his 3-D Architectural Modeling and Design course to create 3D computer models of a significant work of architecture. B.D.A student Theodore Wright wanted to create something with lasting implications. Working with Dozier, he rendered a repository of lost Rapson buildings for the Virtual Reality Design Lab in Rapson Hall.

On the Runway: Flux The 45th annual fashion show, Flux, featured collections by 17 apparel design seniors. The student-produced show was a capstone experience featuring lines ranging from ready wear to kids wear to formal bridal wear. Watch the show and see the photos at design Ticketing information for the spring 2014 runway event is coming soon at

Top: The Metropolitan building just months before it was razed in 1961. Below: The Chateau, also known as the U of M’s Students’ Cooperative Dining Club.

With the help of Undergraduate Research Opportunities Program (UROP) funds, Wright expanded his project to include the Metropolitan building. Despite warnings that he wouldn’t be able to find enough information for a rendering, Wright found floor plans for the second and upper floors. He also uncovered 84 black and white photos, 39 color photos, and a video taken by architect John Mesick. The footage is from just before the building was razed in 1961. “They represent some of the only color photographs ever taken of the building and have never been seen before,” said Wright. “They show this lost jewel of Minneapolis.” The photos were given to the Northwest Architectural Archives this spring. You can see a 3-D rendering of the Chateau and Mesick’s video of the Metropolitan at

ReMix: Design Education for All

Rod Hasse

Wright and Dozier are currently finishing a model of the Pillsbury Residence, which stood from 1967 to 1997, and have plans to create a model of the original Guthrie Theater.

Kevin Walker

The first model they created was the Chateau (also known as the U of M Students’ Cooperative Dining Club). It was built in 1964 and stood for only nine years. Part of Wright’s research involved interviewing Kay Lockhart (B.A. Arch ‘57, B.Arch ‘58) who helped design the building.

Since 2005, more than 300 design students and North Minneapolis youth have participated in a partnership between the Department of Landscape Architecture and Juxtaposition Arts called ReMix. This spring the National Endowment for the Arts awarded $35,000 to fund five courses during the 2013–14 school year, including a college-prep design study group and advanced undergraduate service-learning seminar on urban design and equity. More remix


Building Groovy Lights

On the Market: Motorworks

This spring students in associate professor Abimbola Asojo’s Lighting Design and Life Safety Issues course participated in the “Connecting Education with Industry” challenge sponsored by Groovystuff. They were challenged to create a lamp using reclaimed material found in Groovystuff’s product line. Miniature models of their lamps debuted at the Spring High Point Market in North Carolina, April 20–25. Interior design student Bethany DeLine received the Gold Winner award, along with a $250 prize and lifetime royalties.

Adam Poetter (B.D.A. ’11) was a teaching assistant for the

See all of the lamps at design

There’s a new toy on the market–and it started in Rapson Hall. inaugural Toy Product Design course taught by assistant professor Barry Kudrowitz in spring 2011. “I think all of the TAs felt like we were getting into something bigger than ourselves,” said Poetter, who also received a B.S. in bioproducts and biosystems engineering. “[It was] a new way of doing things and a new way to approach engineering and design.” The class introduces the product design process with a focus on designing for play, from initial brainstorms to testing to a final event for the public every spring called PLAYsentations.

PLAYsentations 2013

At the end of the semester Manhattan Toy sponsored Poetter and his classmates Colin Nelson and Andrew Maxwell-Parish to continue prototyping their ideas. The result, Motorworks, went on sale in spring 2013, with customizable wooden toy vehicles, accessories, and play sets.

A magic wand, a deck of cards, a marker that draws with fog, what else do you need? Toy Product Design students entertained a packed auditorium of kids, parents, and students with their toy prototypes during PLAYsentations 2013. Watch all of their ideas in action at

“Every day I think I apply my multilingual abilities that I learned in Toy Product Design,” said Poetter, who now works at Protolabs, a rapid prototyping and manufacturing company near the Twin Cities. “Thinking like a child is something designers and engineers don’t do enough of.” More /playsentations.

Last summer our students interned with companies from the Twin Cities to Taiwan. We asked three undergraduates who interned with Kohl’s about their experiences.







Carissa Prieve

Lino Lakes, MN

Apparel Design

Technical Design Intern

Be confident in yourself, be willing to take risks and go outside of your comfort zone.

A full time position with Kohl’s after graduation.


Sarah Kendzior

Mukwonago, WI

Retail Merchandising Product Development Intern

Never be afraid to ask questions

To continue working in product development after graduation.

Kristine Kirchhoff

Hutchinson, MN

Retail Merchandising Merchandise Analyst

Soak up everything people talk about at school and at work. You may have use for it someday.

Get a job at Kohl’s!


A Look Inside: Design Alumni Workspaces By 2020, the growing sector of freelancers and entrepreneurs is predicted to make up nearly half the workforce. (Dean Fisher wrote about it at A change in how your office looks isn’t far behind. In fact, when we Do you have a asked alumni about where workspace you’d they do their creative like featured in the next issue of work, many used words Emerging? like collaborative and Submit images to remodel to describe what’s happening with their current spaces. We were excited to get a look inside and included our favorite submissions here.



View more at

The Commons


Damon Farber


Periscope Laura Anderson (B.S. Graphic Design ’10) Erika Dodge (M.F.A. Design ’05) Keeley Dunn (B.S. Clothing Design ’08) Megan Drabandt (B.S. Graphic Design ’04) Mark McKiernan (B.S. Applied Design ’92) Veronica Kraus (B.F.A Graphic Design ’13) Connor Murphy (B.F.A. Graphic Design ’13) Justin Pierce (B.S. Graphic Design ’05) Patrick Weld (B.S. Graphic Design ’91) Nick Wellner (B.S. Graphic Design ’06) Danielle Zenk (B.S. Graphic Design ’03)

Nerdery Hillary Heinz (B.S. Graphic Design ’09) Geri Huibregtse (B.S. Design Communication ’01) Damon Farber Damon Farber (B.A./B.L.A. ’71) Dana Schumacher (B.E.D. ’97, M.L.A. ’98) Thomas Whitlock (B.L.A. ’93) Matthew Wilkens (B.E.D. ’98) Jerde David Rogers (M. Arch ’71)

Gensler Lisa Bieringer (B.A. Arch ’98) Jon Buggy (B.A. Arch/B.E.D. ’84) Katie Kaiser (B.S. Interior Design ’08) Katherine Levine (B.A. Arch ’02) Nila Leiserowitz (B.S. Interior Design ’75) Nicholas Przywojski (B.S. Arch ’03) Elizabeth Vohs (M. Arch ’04) The Commons Tammy Magney (B.E.D. ’81, B. Arch ’82)


From Grain to Green

A New Typeface for the Osage Language

In the 1880s, the Mississippi River was diverted to power the Pillsbury A-Mill’s production of flour. Today, the 133-year-old building on St. Anthony Main, is a National Historic Landmark and the future site of affordable artist studios and apartments.

The language spoken by the Osage Nation of Oklahoma is at risk of disappearing. The last native speaker died in 2005 and only 10 fluent speakers remain. When Jessica Harjo (M.A. Design ’13), a member of the Osage tribe, started thinking about her thesis project, she wanted her work to contribute to the revitalization of her language.

When the project is finished, the Mississippi will play a new role: heating and cooling the building. Craig Wilson (M.L.A., MURP, Metropolitan Design Certificate

’09) is CEO of Sustology, the Twin Cities-based sustainable consulting firm managing the Leadership in Energy and Environmental Design (LEED) certification for the project. Additional plans for the apartment complex include retaining and reusing nearly all of the storm water onsite and properly disposing and recycling materials used by the artists. “Ultimately our goal is to improve the environment while saving our client money over the long-term,” explained Wilson, who started the company during his final year of graduate school. He spent most of his 20s traveling abroad teaching English and “living on every habitable continent.” He worked in real estate finance and community development, which shaped his interest in landscape architecture Craig Wilson teaches the third-semester Landscape and urban and regional Architecture studio, LA 8201: planning. “It is my sincere Everywhere Nowhere, with hope,” said Wilson, “that Assistant Professor Matt students will not settle for Tucker. In May 2013, the studio received ASLA-MN’s Award of a career but instead strive Excellence for an Unbuilt Work, to follow their passion and the highest honor given by the to give back to society.” organization. More

An earlier orthography developed for the tribe doesn’t conform to Unicode–the ability to translate typeface into digital text. Using research and feedback from individuals who use the current orthography, Harjo redesigned

each symbol to be Unicode compatible. Going a step further, she incorporated aspects of Osage culture into the characters, such as their emphasis on symmetry, the design of the wedding coat, and forms of their traditional dances. Once Osage is available for computer use, Harjo hopes greater accessibility will engage younger speakers to learn it. “Since we use advanced technology to teach, communicate, and do more of our everyday living activities,” she explained, “it is important to be able to involve tribal languages in these processes and practices.” More

➋ All 32 symbols were redefined and designed to be representative of the Osage people. The pictured shapes were inspired by the following:

➊ forms found in an Osage dancer (English L) ➋ a men’s dance and the curves found in the Osage wedding coat (English M)

➌ Osage ribbon work designs (English W) ➍ curves found in the Osage wedding coat (blend of S and H as in ship)


Public Interest Design Week @ the U Design professionals from around the country met at the College of Design for Public Interest Design Week March 19–24. The headline event was the 13th annual Structures for Inclusion Conference. Keynote speakers included Liz Ogbu, Michael Kimmelmen, Krista Donaldson, and William Kamkwamba. Workshops considered the environmental, social, and economic factors of urban design. Meanwhile, public interest design forums revealed how diversity of people and thoughts becomes a tool to serve the unique needs of communities. More


Saturday night keynote speaker William Kamkwamba


Northside Net Zero: Under Construction A net-zero home, designed by architecture students in 2012 in partnership with Habitat for Humanity-Twin Cities, broke ground over the summer at the Hawthorne Ecovillage in north Net Zero Home: a home capable Minneapolis. Adjunct of producing assistant professor renewable Lucas Alm (M. Arch energy equal to ’00), principal of ALM the amount it Design Studio, taught consumes. the initial semesterlong course, along with Center for Sustainable Building research fellow Daniel Handeen (M. Arch ’07). The project was made possible by contributions to our Gift of Shelter campaign. A dedication of the house is planned for early fall 2013. For information about giving opportunities, contact Mark Hintz, director of development, at 612-624-7808 or visit More

Multifamily Net Zero

Architecture students Daniel Aversa (left) and Sangyong Hahn (right) with adjunct assistant professor Lucas Alm (M. Arch ’01)

Architecture and housing studies students worked closely with Habitat for Humanity this spring on designs for a multi-family net-zero housing project. “One objective of this project is to continue educating area developers about the rich research base and innovative design strategies available through partnerships with the College of Design,” said Daniel Handeen, research fellow for the Center for Sustainable Building Research, who co-taught the course with adjunct assistant professor Lucas Alm, associate professor Marilyn Bruin, professor Becky Yust, and graduate student Kamana Dhakhwa. More multinetzero

Coming Soon: 3-Year Degrees President Eric Kaler announced plans for the College of

Design to pilot a year-round option for undergraduate students in the graphic design and retail merchandising programs. The proposed plan will give students enrolling in fall 2014 an option to complete their studies in three years, instead of four years, by taking full credit loads during the summer. Watch


Delta Phi (later Beta Chapter of Alpha Alpha Gamma) founded by a group of women architecture students.

Architectural historian Sigfried Giedion regularly visits campus.


Edna Kathryn Croft (B.A. Arch. ’21) is the first female architecture graduate.


1913 School of Architecture is founded; approximately 45 students enroll the first year.


1877 Walter Stone Pardee (B.Arch) receives the first degree.


1869 Study of architecture available for the first time.


1851 Since 1913, the University of Minnesota School of Architecture has been building a vibrant legacy. Join classmates and colleagues October 25–26 as the school celebrates 100 years of education and looks forward to the next century of achievement.

The University of Minnesota is founded.

Students of visiting professor Buckminster Fuller assemble geodesic dome in Aspen, Colorado.

Nearly 200 entering students enrolled.

School of Architecture moves out of Lind Hall into its own building.

Frank Lloyd Wright visits campus.




First Ralph Rapson Traveling Fellowship awarded.

The Centennial Chromagraph is a life-size

representation of the history of the School of Architecture. The installation consists of 100 robotically-routed plywood ribs, joined together with 8,080 colored #2 pencils. The curvature of the ribs expresses major historical eras and periods of the school—the tenures of its leadership, the buildings it has occupied, the colleges it has belonged to—while the color of the pencils reflects the changing composition of the school’s degree programs over the past century.

College of Design established.

U of M places 5th in the U.S. Department of Energy’s Solar Decathlon.


New wing completed on the Architecture Building; renamed Ralph Rapson Hall.


1996 Frank Gehry fish appears in the Architecture Building.


1989 The College of Architecture and Landscape Architecture (CALA) established.


1981 First study abroad trip to China.


1962 Students assemble Minniearth– an expansive three-year design project that includes a six-footdiameter sphere.

DigiFabLab opens with Stratasys 3D printers.

Virtual Reality Design Lab established in Rapson Hall courtyard.


School of Architecture celebrates its centennial

October 25–26, 2013 RSVP for tours exhibits gala celebration at:

The architect must seek a wide understanding of human psychology and aspirations; they must be sensitive to the emotional needs of society; and they must understand shifting social patterns as well as the permanence of people’s physical needs. Architecture’s physical forms are the visible statement of human relations upon which human happiness depends. —Ralph Rapson (circa 1950)

The piece currently occupies the Ralph Rapson Hall courtyard. Watch a time-lapse of its construction at chromagraph.


A Life In Color Marian-Ortolf Bagley and her husband Ayers live in a spacious house with objects that tell the story of a well-traveled life: a rug with red and blue-greens from Turkey, reprinted school books in Latin from the 16th century, delicate life-size sketches of corn from the St. Paul Campus fields. “At 4 or 5 o’clock I used to drive over to pick her up and I’d think, where’s my wife?” remembered Ayers, who used to find Marian sketching in the cornfields. Her love of art and a fascination with color started as early as kindergarten, where she recalls painting nearly everyday. At Wayne State University, she studied with influential water colorists Mary Jane Bigler and Louise Jansson Nobili. Wayne State was a hub of energy for water color, Marian recalls, at a time when other schools were more focused on oil painting. Today her work is held by the Detroit Institute of Arts, Minneapolis Institute of Arts, University of Minnesota, Tweed Museum in Duluth, and in numerous public and private collections. But her legacy will go far beyond that. This year the Bagleys made a generous future commitment to the Marian-Ortolf Bagley Scholarship Fund in Design Communication, which will enable three to four undergraduate graphic design students to receive full-tuition scholarships annually, in perpetuity. “We’ve spent our life at the U and we’ve had wonderful lives,” said Marian. “Our students became our children.” The Bagleys want to see their values go on in the endowed scholarship, in addition to two additional scholarships they’ve established in the College of Education and Human Development, where Ayers taught for many years, and the School of Music. “People invested in us,” pointed out Marian. “There was no other university where a painter would have been funded for 10 years doing the research that I did. I don’t know of any other university where I could have gotten that kind of support.” In 1972, she received funding to develop curriculum materials for teaching afterimage—the color perceived on a white surface after looking at a colored object. She expected her students to see similar afterimages as she did, but found the results varied widely. “They started realizing that there was something very special about their own vision,” said Marian. “They didn’t see color the way I did. That was very instructive.” The research influenced how she taught color and inspired a series of watercolors depicting flowers accompanied by their afterimage, such as purple iris with green leaves and corn with red-wind steams. And every other summer, for many decades, Marian and Ayers packed up their research and went overseas. They traveled throughout Europe tracking down their passions. Ayers sought out educational imagery and emblems, while Marian sketched, painted, and developed an extensive annotated bibliography on color. It’s available at design. “For us we have just been lifelong students,” explained Marian. “I guess we can’t imagine students putting aside the experience [because of debt]. We just imagine that [successful students] will just continue this motion forward.” A motion made possible by the legacy the Bagleys leave behind. Photos by Kelsey Daly 12 EMERGING FALL 2013


Ayers and Marian-Ortolf Bagley

The students started realizing that there was something very special about their own vision

Marian explaining the results of her afterimage research



➋ ➌


Stanford Anderson (B.A. Arch) published Aalto and America (Yale UP, 2012). ➊


William Pedersen (B.Arch), founding design partner of Kohn Pedersen Fox Associates, was the guest speaker at the annual 2013 Boston Society of Architects fellows dinner. William Pedersen (B.Arch) and Elizabeth Pedersen have renewed their pledge to support the Bill and Elizabeth Pedersen Graduate Fellowship in Architecture. Because of this new commitment, the Pedersen endowed fund will now provide full tuition for 2–3 graduate students annually, in perpetuity. Look for more information in the spring 2014 issue of Emerging.

1965 Michael Francis Gebhart (B.Arch) was invited by Marvin Malecha (B.Arch ’73), Dean of the North Carolina State University College of Design, to colead a Sketching Critique Workshop at the 2013 AIAS South Quad Conference in Raleigh, NC, April 4–6, 2013.


Meyer Scherer & Rockcastle, Ltd, cofounded by Thomas Meyer (B.Arch ’71) and former School of Architecture professor Garth Rockcastle, won an American Institute of Architects Honor Award for the conversion of an abandoned Walmart into a highly functional public library in McAllen, TX. Jack Poling (M.Arch ’88), MS&R’s senior principal and managing partner, was the lead interior architect on the project. More at


David Rogers (M.Arch) and his firm Jerde Partnership received the 2013 International Council of Shopping Centers VIVA Bestof-the-Best Award in the Design and Development category. The award recognized their contributions to the Santa Monica Place in Santa Monica, CA. ➋


Sally Grans-Korsh (B.Arch, B.E.D.) is serving as the first facilities and environmental policy director for the National Association of College and University Business Officers in Washington, D.C.


An exhibit by Marcia MilnerBrage (M.A. Design), “Drawing the Town: Works by Marcia Milner-Brage,” was held at the James & Meryl Hearst Center for the Arts in Cedar Falls, IA. More at ➌


Jon Buggy (B.Arch, B.E.D.) is the new director at Gensler Minneapolis. Buggy is an AIA-MN board member and was chapter president for AIA-MN in 2012.


WholeTrees founder Roald Gundersen (B.Arch/B.E.D.) received the first Margot Siegel Design Award. ➍


Burton Visnick (M.Arch), senior principal at Visnick and Caulfield Associates, and his firm received the International Interior Design Association New England’s Best Office 30,000–80,000 SF and Best in Show Awards for their project with a Growth Equity Company.


Anna Carlson (B.S. Costume Design), independent designer at

➏ Anna Carlson Design, presented her M.F.A. thesis exhibition “Designing the Self: Patterns of Order and Disruption” at Gallery 1639 in St. Paul, MN. ➎



Patrick Redmond (M.A. DHA) is developing a book about the late University of Minnesota faculty member and artist Eugene Larkin.

Stephanie Reem (B.S. Interior Design), BWBR, was an interior designer for the University of Minnesota’s new Medical Devices Center, which opened in June 2013. Reem is president of the board of regents for the American Academy of Healthcare Interior Designers and a former Design Student and Alumni Board member.

Jonee Brigham (B.Arch) received a 2013 Buckman Fellowship.


1992 Robert Feyereisen (B.Arch) appeared in a Pioneer Press story about his Stillwater Lift Bridge-in-a-box kits. ➐


Hive Modular, co founded by Bryan Meyer (B.Arch), was featured in the February 2013 issue of Dwell. Dana Murdoch (B.Arch), founder and coprincipal of Stemwedel Murdoch Architecture, celebrated her firm’s first anniversary.


Justin Huenemann (B.A. Arch) joined Northwest Area Foundation as a program officer.

Matt Kreilich (B.A. Arch ’95, M.Arch) was named to the Minneapolis-St. Paul Business Journal’s 40 under Forty list for 2013.


Jennifer McGaffey (B.S. Housing Studies), a legal professional in Faegre Baker

A short film by Mauricio Arango (M.F.A. Design) made its U.S. debut in New York. More at


Brook Louis Meier (B.A. Arch) joined the firm Kahler Slater.

Adam Turman (B.S. Design Communication) was interviewed by MPR about his work that appeared in ArtCrank 2013. ➒


Tu-Anh Bui (B.A. Arch ’01, M.Arch) accepted a position as project manager at Horty Elving Architects.

Jeanine Christensen (B.A. Arch) started a position as a sales representative for High Monkey Consulting in Minneapolis.


Daniels LLP Minneapolis office, received the firm’s Outstanding Pro Bono Service Award. She is the lead paralegal in the firm’s Housing Court Clinic team.

Terri Ulrick (M.Arch), senior project architect/LEED sustainability specialist at BWBR, was project manager for the University of Minnesota’s Medical Devices Center, which opened in June 2013.


Remi Douah (Ph.D. Design) completed his master’s degree in public health with a focus on global health informatics at the University of Minnesota.


Yasmina El-Sayad Raya (B.S. Arch), a graduate student at Virginia Tech received an Arab American Association of Engineers and Architects scholarship.


Brandon Stengel

2013 AIA AWARDS JURY OF FELLOWS Craig Rafferty (B.Arch ’70) RRTL Architects Raymond Yeh (M.Arch ’69) Yeh Studio

YOUNG ARCHITECT Alissa Pier (B.A. Arch ’99, M.Arch ’02), A.D.L.Pier Design, Inc. John Dwyer (B.A. Arch ’96, M.Arch ’02), John Dwyer Architect

Daniel Yudchitz’s (M.Arch) “essential home” was featured by The Line. ➏

of Historic Urban Landscapes and Sustainable Development.

Jennifer Yoos (B.Arch ’91) VJAA



Kelly Martinez (B.S. Arch ‘09, M.Arch) was featured in AIA Voices of the March/April issue of Residential Architect. She is a former Design Student Alumni Board member.

Stephen Fiskum (B.Arch ’73) Hammel Green & Abrahamson Inc


Beth Bowman (Housing Grad Certificate) showed six new pieces in the Unboxed 2013 exhibit, “This is a World to Live in,” a benefit for Sandbox Theatre. She is a Design Student Alumni Board member and president elect.➑


Erin Lilli (M.Arch) received a 2013–14 Buckman Fellowship.


Natalie Doud (B.F.A. Graphic Design) placed first in the 2011 U of M mobile app challenge. Her app, Wander, is now available for download on iTunes. More at Kyle Beneventi (B.S. Arch) and Keelan Hanks (B.S. Arch) placed first in a design competition held by SuperSkyScrapers for a proposed arcology skyscraper in Hong Kong. Alicia Berg (M.Arch ’11) presented her collaborative research on public spaces in East African World Heritage Cities at an international conference on the Conservation


Brittany Schomaker (B.D.A) was hired by Nor-Son as a field engineer. AnnaMarie Vaughn (B.F.A. Graphic Design) was among students in adjunct faculty Angela Wang’s Interactive Design course who proposed new graphic identities for the Minnesota Association of Government Communicators (MAGC). Her design will be incorporated into their new website. Jennifer Voth (B.S. Apparel Design) placed second in the Alpaca Owners and Breeders Association Design Competition. Shayla Dallmann (B.F.A. Graphic Design) and Drew Schmidt (B.F.A. Graphic Design) received AIGA Portfolio 1-on-1 Scholarships. More at


Founding principal, Vincent James Principal, Jennifer Yoos (B.Arch ‘91)


McAllen Main Library–MS&R Founding principal Thomas Meyer (B.Arch ’71)

Benjamin Awes (M.Arch ’01), Citydeskstudio Inc


Eric Amel (M.Arch ’05), Meyer, Scherer & Rockcastle, Ltd

Centra at Metropark–KPF Founding design partner William Pedersen (B.Arch ’61)

Meghan Kell Cornell (B.A. Arch ’97), Kell Architects

AIA-MN AWARDS AFFORDABLE HOUSING DESIGN LHB and AEON – Renaissance Box, Kim Bretheim (M.Arch ’83), LHB; Gina Ciganik (B.S. Housing ’94), AEON; Andrew Madson (B.A. Arch ’00, M.Arch ’03), AEON

ARCHITECT OF DISTINCTION Rosemary McMonigal (B.Arch, B.E.D. ’81), McMonigal Architects


Meredith Hayes Gordon (B.A. Arch ’03, M.Arch ’07), Perkins +Will Ryan Kronzer (B.A. Arch ’97, (M.Arch ’00), Metropolitan Council–Southwest LRT Project

AIA-NY AWARDS MEDAL OF HONOR William Pedersen (B.Arch ’61), KPF

2013 ASLA-MN AWARDS STUDENT AWARDS Honor Awards Elizabeth Hixson, Han Zhang Merit Awards Christine Dorius, Matthew Traucht


HONOR AWARD +RESIDENTIAL DESIGN MERIT AWARD Coen + Partners N/M Principal, Bryan Kramer (B.E.D. ’98, M.L.A.)



Richard Murphy, Jr. (B.L.A., B.E.D. ’75)

Oslund.and.assoc, Principal, Tom Oslund (B.L.A. ’77)


HGA, Principal, Daniel Avchen (B.Arch ’72)



Scott Bradley (B.L.A. ’74) MnDOT

MN Women in Landscape Architecture Ally Czechowicz (M.L.A. student)


PROFESSIONAL AWARDS Unbuilt Works, Award of Excellence Fall 2012 Studio: Everywhere Nowhere Duwamish

Hoisington Koegler Group, VP/ Principal, Paul Paige (B.L.A. ’86)


Kristin Raab (M.L.A. ’09) MN Department of Health Tony Wotzka (B.E.D. ’08, M.L.A. ’12) MnDOT Marjorie Pitz (B.L.A. ’71) Martin & Pitz Associates



Lois S. Hirschmann (B.S. Home Economics ’35) Bernice Strawn (B.S. Home Economics ’39) Twila V. Hannay (B.S. Home Economics ’43)

Alumni Receive UMAA Honors The College of Design Advisory Board John Cary (B.A. Arch ’99), recipient of the first ever U40 Alumni Leader Award, and Barbara Heinemann (M.A. ‘03,

Ph.D. ‘08 DHA), recipient of the University of Minnesota Alumni Service Award, will be recognized at the University of Minnesota Alumni Association’s annual Alumni Awards Celebration on September 26, 2013.

Pictured (left to right) Richard Murphy, Tom Fisher, Ann Birt, Dan Avchen, Rich Varda, Linda Mona, Ed Kodet, Bill Chilton, Pat Cummens, and Paul Reyelts

Marjorie B. Moseman (B.S. ’43) Ruth E. Swanson (M.A. Home Economics Education ’51) Marcelyn J. Schaffner (B.S. Home Economics ’53) John O. Cotton (B.Arch ’58)

The College of Design Advisory Board aims to enhance the relationship between the college and its constituents. Board members serve as informed advocates in the greater community for the advancement of the college.

Joan Lee (Whitney) Sharp (B.S. Home Economics ’59) Winslow E. Wedin (B.Arch ’59)

We’d like to thank our outgoing board members for their years of service and dedication to the College of Design: Daniel Avchen (B.Arch ’72), Greg Van Bellinger (B.S. Apparel ’88), Edward Kodet, Jr., (M.Arch ’69), Linda Mona (B.S. Home Economics ’67), Richard Murphy (B.L.A./B.E.D. ’79), and Richard Varda (M.Arch ’77).

Robert W. Brantingham (M.Arch ’66) Charles J. Radloff (B.Arch ’66) Peggy A. Brewer (B.S. Home Economics ’71) Janet L. Griebel (B.S. Fashion Merchandising ’77) Virginia A. Meyer (B.S. General Home Economics ’77) John A. Stromwall II (B.A. Arch ’80) Kathleen A. Crumley-Nelson (B.S. Home Economics ’84) Sylvia. F. Druy, wife of Samuel Druy Brian D. Fuxa (B.E.D., Landscape Design and Planning ’88) Christine E. Walthour (B.S. Interior Design ’92) Michael A. Samuelson (B.S. Housing ’94) Chad Sowers (Ph.D. Design ’13)


U40 Alumni Leader Award

Alumni Service Award

This award celebrates an exceptional individual, 40 years of age or younger, who has excelled in a new career or public service. Cary is the executive director of Autodesk Impact Design Foundation, the founder of, a strategic advisor to the new million dollar TED Prize and co-lead of The City 2.0. In the spring of 2012 he chaired the first ever Public Interest Design week at the College of Design.

This is the University’s top volunteer award presented in recognition of Heinemann’s dedicated service to the Goldstein Museum of Design (GMD), College of Design, University students, and advancement of research, engagement, and learning. An enterprising researcher, curator, and start to finish coordinator of two GMD exhibitions, Heinemann’s work has informed and engaged thousands of GMD visitors. She has also served as an adviser to the Phi Upsilon Omicron and FAB: Fashion and Business student organizations, and was the education chair for Fashion Group International.

As well as our current board members: Nedret Butler (B.Arch ’73), Ann Birt (B.S. Home Economics ’56), Bill Chilton (M.Arch ’80), Pat Cummens (B.L.A. ’79), Tom Meyer (B.Arch ’74), David Mortenson, Paul Reyelts, and XiaoWei Ma (M.L.A. ’89). And extend a welcome to our incoming board members: Stuart Ackerberg, Michael Alexin, Maurice Blanks, Roberta Bonoff (B.S. Retail Merchandising ’82), Jay Cowles, Jo Davison (B.E.D. ’79), Kelly Gage (Ph.D. DHA ’08), Mary McNellis (B.S. Interior Design ’74), Sandy Morris, Dave Norback (B.Arch ’75), Mark Swenson (B.E.D. ’71, M.Arch ’73), Gary Tushie (B.L.A./B.E.D ’77), Burt Visnick (M.Arch ’85,) and John Weidt (B.A. Arch ’67).

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ALUMNI & FRIENDS Here are four (free!) ways you can support the College of Design. You’ll expand your professional networks, enhance college visibility, and impact curent student experiences. • Share your career news and accomplishments.

Lori Mollberg Director of Alumni Relations 612-625-8796 Amanda Underwood Alumni/Development Assistant 612-626-6385

PRIVATE SUPPORT Gifts from donors—including alumni, friends, firms, allied professions, foundations, and other organizations—provide key funding for many areas in the College of Design. • Ready to take the next step? Mark Hintz Director of Development 612-624-7808



Q&A: New Graphic Design Faculty Member Eugene Park Eugene Park is a designer, scientist, and educator. He is either a Californian or a Rhode Islander depending on when you ask him. This fall, he’ll become the newest member of our graphic design department. Park earned his B.S. in physics at the University of California San Diego. During his senior year, he interned with NASA and gained an interest in typography and information design. He earned a B.S. in graphic design from California State University-Sacramento and later his M.F.A. from the Rhode Island School of Design. Q. How do the fields of graphic design and physics intersect in your work? A. When I was a physics major in college, I read countless

science books with horrible typography accompanied by uninspiring images. It is perplexing to me how our scientific understanding of the universe has changed dramatically over the last couple decades, yet the way we visually communicate new knowledge and discoveries has remained static and predictable. With a science background, I find it easier to have these conversations with scientists and collaboratively rethink how to impart complex sets of technical knowledge to the masses with clarity and engagement through graphic design. Q. What will you be teaching? A. In my first year, I will be teaching

classes on web design and mobile apps. I later plan to propose classes on information and interaction designs. Q. What are you looking forward to about life in Minnesota?

A. I was born in Iowa, so I look forward to coming back to the

Midwest. I’m also eager to get acquainted with the local design scene. It is no secret that the Twin Cities have a strong graphic design community. Q. If you could collaborate on a project with any organization, who and what would it be? A. I would love to collaborate with the Swiss designer/engineer

Jürg Lehni to improve how we teach coding and engineering in the graphic design curriculum and encourage its students to use these technical literacy and skills to generate their own design tools. Q. Our School of Architecture is celebrating its centennial this year. What’s your prediction about the role graphic design will play during the next 100 years? A. I’m always reminded of the old diagram that Charles Eames

sketched out in 1969 that articulated his vision of the design process. Good design, according to this chart, must come from the agreement of three interests: those of the design office, the client, and society as a whole. What I find most memorable about this diagram is the abstract and nondistinct shapes that Charles Eames used to represent each of the three interests that remind us that these matters are never static but constantly changing. Therefore, it is the designer’s role to be always attentive to the currents of change and adapt accordingly.

➋ Professor Bill Angell (Housing) represented the United States at a meeting in Vienna for the International Atomic Energy Agency to draft a work plan to protect the public against radon. Associate professor Abi Asojo (Interior design) appeared on the “Imprisoned Show.” The U.S. Department of Energy, Energy Efficiency, and Renewable Energy Building Technologies Program published a report by John Carmody (CSBR director) and Kerry Haglund (CSBR) titled Energy-Efficient Window Performance and Selection. Associate professor Sauman Chu (Graphic Design) developed a mobile web app called Lifecast to educate parents about healthy diet and behavior choices for their children. More at The Guardian named associate professor John Comazzi’s (Architecture) book, Balthazar Korab: Architect of Photography, a top architecture book for 2012. Balthazar Korab was also named a 2013 Michigan Notable Book by the state of Michigan. More at design. ➊

The first online edition of Landscape Journal was redesigned by lecturer Vince deBritto (Landscape). The journal is coedited by Professor David Pitt (Landscape) and former Department of Landscape Architecture head Lance Neckar. Associate professor Lucy Dunne (Apparel) was interviewed by ABC and CBS news about a prototype glove she developed with Anthony Carton (M.F.A. Design ’13) that could help firefighters see in the dark using ultrasonic sensors. More at design. ➋ Associate dean for research and outreach Brad Hokanson piloted a Semi-Massive Online Open Course (SMOOCH) on Creative Problem Solving for all incoming College of Design freshmen and transfer students. This MOOCstyled offering will be available for the entire U entering class in summer 2014. More at Assistant professor Benjamin Ibarra (Architecture) exhibited “Mixtec Stonecutting Artistry” in Oaxaca, Mexico. It will be on display in the Goldstein Museum of Design’s HGA gallery through


STUDENT NEWS Faculty Grants Abimbola Asojo (Interior Design): Fairchild Books Topical Issues, Target Corporation, Nuckolls Fund for Lighting Education Jonee Brigham (Center for Sustainable Building Research): Institute on the Environment

➊ ➋

Lyn Bruin (Housing): Institute on the Environment

John Carmody (Center for Sustainable Building Research): UT-Battelle, Prospect Park 2020 October 13, 2013. More at ➊ Associate professor Daniel Jasper (Graphic Design) and professor Steven McCarthy’s (Graphic Design) contributions to the exhibit, “We the Designers”, were on display at the AIGA National Design Center in New York, March 5–April 5. Professor Rebecca Krinke (Landscape Architecture) was commissioned by the Sacramento, CA, Metropolitan Arts in Public Places Program for a 15-month public art project. Professor Karen LaBat ­(Apparel) received the Horace T. MorseMinnesota Alumni Association Award for Outstanding Contributions to Undergraduate Education Professor Steven McCarthy (Graphic Design) traveled to Asmara, Eritrea, to photograph people holding a picture taken of himself at age 10, when he lived in Eritrea with his family. During the project McCarthy unexpectedly met U alumnus Kidane G Habtes (B.S. Animal and Plant Systems ‘98, M.Ed Agricultural Education ‘04), who was also visiting family in Eritrea, but currently lives in Inver Grove Heights, MN. More at ➋ 18 EMERGING FALL 2013

Dale Mulfinger (B.Arch ’67) retired from the College of Design after nearly four decades of teaching. He is founding partner of SALA Architects and the author of four books, including Cabinology. FOX 9 interviewed Mulfinger about his “Ford F-150 Challenge,” where students designed cabin concepts that fit in the back of a pickup truck. Watch at Lin Nelson-Mayson (GMD director) was honored in Washington, D.C., for her long-time contributions to Museums Advocacy Day. Advising coordinator Chris Schlichting received the John Tate Award for Excellence in Undergraduate Advising Mary Vogel (Center for Changing Landscape, director) and assistant professor Matthew Tucker (Landscape) are collaborating on a proposed renovation of Levee Park in Winona, MN. An oral history of Jack Lenor Larsen and his firm, created by Associate Professor Stephanie Zollinger (Interior), is available on our website. More at design.

John Comazzi (Architecture): Grant-in-Aid Lucy Dunne (Apparel): National Science Foundation Career Grant, Research Experiences for Undergraduates awards Brad Hokanson (associate dean for research and outreach): Enhancement of Academic Programs Using Digital Technology Lance Lavine (Architecture): Grant-in-Aid Ignacio San Martin (Architecture): Minneapolis Public Housing Authority The Center for Design in Health: Minnesota Department of Transportation The Center for Sustainable Building Research: Minnesota Department of Commerce, Xcel Energy, Minneapolis American Indian Center, Falcon Heights Public Work Initiative The Goldstein Museum of Design: Surface Design Association, Minnesota Architectural Foundation The Metropolitan Design Center: Asian Economic Development Association, McKnight Foundation Mary Vogel (Center for Changing Landscapes): St. Paul Foundation, Fillmore Soil and Water Conservation District Billy Weber (Center for Sustainable Building Research): EnergyScoreCards, Inc., AEON Management, McKnight Foundation Becky Yust (Housing): McKnight Foundation

James Cosper (M.F.A., pictured far right) and Made Arya Adiartha (M.S. Sustainable Design, pictured second from left) were finalists in Disney’s ImagiNations Design competition. More at ➌

Interior design students held an open house in May to showcase their final board presentations. More at ➍

Crystal Compton (Apparel) placed first in the Sol Inspirations Eco Fashion Scholarship Program. Coal Dorius (M.L.A.) worked with city council member Gary Schiff to pass an ordinance allowing flea markets in Minneapolis. Artemis Hansen (M.Arch) co-curated “From Space to Place” at the Katherine E. Nash Gallery, May 28–June 15, 2013. The exhibit included work by Anna Carlson (B.S. Apparel Design ‘86, M.F.A. ‘13) and Emily Stover (M.L.A. ‘12). Students in Dooyoung Choi’s visual merchandising course created window displays for the Weisman Musem’s gift shop. The winning team included Alexandra Fall, Reagan Rockers, Kait Sewell, and Laura Docherty.

The School of Public Health partnered with associate professor Daniel Jasper’s graphic design course to develop promotional materials for the National Public Health Week Film Festival. Daniel Loehmann’s design was voted the People’s Choice winner. Taylor Wichrowski’s design was incorporated into the identity for the event. More at ➏ Julie Longo (M.F.A.) received a 2013–13 Buckman Fellowship. Mariah Major (B.D.A) participated in the Raw Oaxaca workshop, an intensive design and build experience in the community of San Pablo Etla, Oaxaca, Mexico. She helped build an orientation center at a developing environmental education center. ➎



Design Intersections: Equipping Athletes for Gold October 3, 7:30 AM–9 AM McNamara Alumni Center

In 2012, the U.S. Women’s Olympic track and field athletes wore uniforms designed by Nike’s Apparel Innovation Team, directed by Susan Sokolowski (Ph.D. DHA ’99). Join design professionals from across disciplines as Sokolowski shares her experience managing innovative projects and inventing new products.

Mixtec Stonecutting Artistry



HGA Gallery 9/12–1/6

Sketch Off: An Improv Concept Sketching Battle October 17, 7 PM Rapson Hall Courtyard

Students participating in a new course called Design and Food will learn basic design principles by engaging in hands-on, edible experimentation. Join them for the culminating event (and bring your appetite).





Featuring WholeTrees founder Roald Gundersen (B.Arch/B.E.D. ’84)


Ada Comstock Distinguished Women’s Scholar Lecture Professor of Interior Design Denise Guerin 10/29

Retail Connect Featuring trendmaster Robyn Waters Presented with support from Target and Kohl’s 11/4

Clint Hewitt Campus Design and Planning Lecture Sasaki’s Ohio State University masterplan

Housing Alumni Gathering 11/15

Landscape Architecture Alumni Tailgate in Boston ASLA 2013 Annual Meeting and Expo 11/21

1: Architecture and Landscape Architecture Lecture Series 100 Rapson Hall, 6 PM

Expert educators and practitioners from around the world share unique perspectives and insights on one topic from their field. 9/30

Christian Unverzagt

10/14 Craig Dykers 10/28 Luis Callejas

Dirty Laundry


Delivering the dirt on design

11/15 Keller Easterling



Opening reception

Presented with support from the Cass Gilbert Lecture Fund and H.W.S. Cleveland Lecture Fund. Additional funding for some programs provided by the U of M Institute for Advanced Study’s 2013 Resilient Infrastructures Research Collaborative.

BFA Graphic Design Senior Show

Gallery 241

December 12, 7 PM McNeal Hall

Design professionals and students rapidly visualize wild product ideas–with suggestions from (you) the audience.

EVENTS Margot Siegel Design Award

Eat Design: An Edible Design Tasting Experience

Say it With Snap: Motivating Workers by Design

David Gissen

October 25–26, 2013

A Century of Architecture

Join classmates and colleagues as the School of Architecture celebrates 100 years of architecture education in 2013 and looks forward to the next century of achievement. Weekend events will include architecture tours, lectures, and exhibitions. Register now at arch100.


Nonprofit Org. U.S. Postage

A Peek Into the Process Last summer the Goldstein Museum of Design exhibited “Printed Textiles, Pattern Stories,” a celebration of the beauty of prints and their relationship to broader narratives. In the spring Max Lindorfer (B.F.A. Graphic Design ’13) competed with his classmates in associate professor Sauman Chu’s Graphic Design course to produce the winning graphic identity for the exhibition. His design appeared on promotional posters, the postcard invitation for the opening event, and a 12-foot banner in the McNeal Hall atrium.


Twin Cities, MN Permit No. 90155

32 McNeal Hall 1985 Buford Avenue St. Paul, MN 55108

“I have a passion for visual storytelling, and love problem solving,” said Lindorfer. “Graphic design gives me opportunities to do both every day.” Here’s a peek into his process.

2 The best five thumbnails were reworked into digital roughs. The three in the center were rejected during peer critique. 1 Lindorfer did a series of 20 or so thumbnail sketches in the first round of brainstorming. 3 Changes were made to increase emphasis on the title by switching from four columns to three and increasing tonal contrast.

4 The printed pattern was notched out to allow for larger scale type. The black text, a poor match for the lively nature of the dancers, was swapped out for a complimentary hue. Lindorfer also redrew the lettering by hand and added dotted accents to unify the rigid lettering with the fluid image.

5 Finally, a few more changes were made to make the prints more closely match the original artifact.

GOLDSTEIN MUSEUM OF DESIGN ❙ FREE admission ❙ 612-624-7434

241 GALLERY McNeal Hall, St Paul

HGA GALLERY Rapson Hall, Minneapolis

Tuesday–Friday, 10 am–5 pm Weekends, 1:30 pm–4:30 pm

Monday–Friday, 9 am–6 pm Saturday, 1 pm–5 pm


UMN College of Design > Fall 2013  
UMN College of Design > Fall 2013  

A Cabin On Wheels + a Graduation Selfie + a Life in Color + More