Around the Campanile
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1966 when Southeastern Massachusetts Technological Institute President Joseph Driscoll announced the selection of a Corsair as SMTI’s athletics logo. A Corsair is defined as a pirate, especially those formerly of the Barbary Coast, or a fast ship used for piracy. The designers developed more than 30 renderings before arriving on the new, definitive version. Preliminary versions were reviewed by focus groups, especially 18- to 23-year-old demographic groups, for their appeal to college-aged students. Their input led to slight alterations of the design. Several Student-Athlete Advisory Committee members gave thumbs-up to the new Corsair. “Overall, the logo looks competitive and confrontational, which is good for any sports team,” said Morgan Bozarth, a recently graduated equestrian.
The Corsair’s new look More than 40 years after a Corsair pirate became the Athletics Department logo, a new version has been unveiled. Out of the Box Creative, a New Bedford agency, collaborated with UMass Dartmouth officials on the new logo, which made its official debut this fall. It features an original design of a pirate with a long beard draped over the initials “UMD,” and continued use of blue and gold as the university’s colors. According to the designers, the new logo was designed to represent “a worthy adversary and a wall of strength that cannot be scaled...a force to be reckoned with.’’ “It is important for an athletics department to have a recognizable brand and I think that’s exactly what our new logo does for us,” said Athletics Director Ian Day, who spearheaded the new logo’s development. “I am thrilled with the outcome and the fact that we had so much support from several campus departments at the design and approval stage. We have some exciting plans for this fall to merchandise, market, and brand the new logo with our campus and the local community.” During the summer, the new logo was painted on the main gymnasium floor of the Tripp Athletic Center, home court for the basketball teams and volleyball squad. Day, noting the sprited crowd at this season’s opening football game,
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The new logo can be seen all over campus as well as on Campus Store apparel.
said, “What was obvious watching our students that night was how they have embraced the new Corsair logo. It’s on tshirts, signs, posters, and even temporary tattoos. You can’t look anywhere at an athletics event and not see the new logo somewhere.” The logo dates back to December
Marine Renewable Energy Center is collaboration with other schools, energy firms UMass Dartmouth has joined with universities and energy development firms in the region to establish the country’s first offshore test site for technologies that capture energy from the ocean’s waves, tides and currents. The Marine Renewable Energy Center, housed at UMass Dartmouth’s Advanced Technology & Manufacturing Center, reflects a collaborative of New England universities seeking to speed develop-