PASSION A NEWSLETTER FOR SUPPORTERS OF THE UNIVERSITY OF MARYLAND / DECEMBER 2015
TO INSPIRE MARYLAND PRIDE / INSPIRATION TO TRANSFORM THE STUDENT EXPERIENCE / BOLDNESS TO TURN IMAGINATION INTO INNOVATION / CURIOSITY TO DISCOVER NEW KNOWLEDGE
ALL TOGETHER NOW Donor-supported Scholarships Fire Up Student-Athletes PAGE 3
ACCESS CODE / PAGE 3 A PERSONALIZED FUTURE / PAGE 6 A CHANGING AMERICA / PAGE 7
THE UNIVERSITY OF MARYLAND PLAYS A CRITICAL ROLE IN EVERY PART OF THE STATE’S ECONOMY. EACH YEAR, OUR FLAGSHIP INSTITUTION GRADUATES THOUSANDS OF STUDENTS WHO STRENGTHEN THE WORKFORCE AS SCIENTISTS, SCHOLARS, ENGINEERS, ENTREPRENEURS AND INNOVATORS. We attract investment, launch successful startups and stimulate job creation. We share our expertise with businesses and communities on important issues such as health care, education and the environment. We are proud to serve this state. Pride is built on the playing field through our outstanding student-athletes, on a stage through our amazing student-artists and through the impact we make in the communities around the state. Our university is driven by passionate faculty, staff and students, not merely to learn and succeed, but to share that knowledge, and make a positive impact in the lives of millions around the globe. Of course, the tremendous impact our university has is simply not possible without the generous philanthropic support of our alumni and friends. In this issue, I am pleased to share with you just a few of the people and projects that help this university Inspire Maryland Pride. As always, I welcome your feedback at firstname.lastname@example.org. Go Terps!
Peter Weiler Vice President University Relations
ALL TOGETHER NOW With donor support, UMD awards about $13 million in scholarships to the 400 students competing on varsity teams. These scholarships change the lives of their recipients. Meet three of them:
Robert Carter ’17
Skylynne Ellazar ’18
Adreene Elliott ’15
SPORT / POSITION: Basketball / forward
SPORT / POSITION: Softball / infield, outfield
SPORT / POSITION: Volleyball / outside hitter
HOMETOWN: Thomasville, Ga.
HOMETOWN: Kahului, Hawaii
HOMETOWN: Winston-Salem, N.C.
MAJOR: Family science
MAJOR: Criminology and criminal justice
WHY UMD: I transferred (from Georgia
WHY UMD: I I love the campus, and the
WHY UMD: I wanted to work in interna-
Tech) to be in a better situation in basketball and also to get another opportunity to get a great education. The University of Maryland is up in the ranks as one of the best colleges in the country as far as academics and also in basketball.
school spirit, traditions and history.
tional development and be close to Washington, D.C., where I interned with USAID and the Maritime Administration.
DOWNTIME ACTIVITY: I cook rice every day
and make pork and chicken dishes from home. It makes me feel like I’m not so far away. OUTSTANDING ATHLETICS MOMENT: Starting as
DOWNTIME ACTIVITY: I try to sleep a lot
a freshman against Lafayette.
and do homework. I just try to get my work done, make good grades and play basketball.
QUOTE: Being from Hawaii, not many kids
OUTSTANDING ATHLETICS MOMENT:
Definitely just the wins last year, being able to take this program from not so good a year ago and help them every day to improve. QUOTE: Maryland is always the best
atmosphere I’ve ever played at. The fans are dedicated, they love us, they come out every game and scream and yell and try to do whatever it takes to help us get an edge.
Photos courtesy of Maryland Atheletics
go to school for sports. Now I set the tone for the little kids from home who look up to me. I want to be a good role model, and show that you can go to college and graduate.
DOWNTIME ACTIVITY: I launched my own
company, Body by God apparel and accessories, in May. I love that there’s a focus on entrepreneurship here. You’re constantly around big thinkers and people challenging you to think bigger and “why not?” OUTSTANDING ATHLETICS MOMENT: Leading
the Terps to victory against Rutgers Oct. 24 with my first career doubledouble: 19 kills and 10 digs. QUOTE: I really value this opportunity as
a blessing. I focus on that more than the 6 a.m. lifts and waking up at 5 and the sacrifices—all of that’s there, but I’m more bent on showing how grateful I am for this chance.
For more information about scholarships for studentathletes, contact Joe Foley, deputy director of athletics, at 301.314.1270 or email@example.com. DECEMBER 2015 3
Access Code few women pursue computer science careers.
umd pushes to change that.
By Chris Carroll
found it awash not just in caffeine—mandatory for a marathon 36-hour
T EC HNIC A BY THE NUMBERS :
400 75% 47% 30% 20%
DECEMBER 2015 5
A Personalized Future POPULATION
“People don’t always know what they want,” Rust says. “Sometimes you reveal your preferences by what you actually choose.” To some extent, this poses a question to consumers: How much information and control are you comfortable giving away? Rust says the answers often come down to a generation gap. “Most people are willing to give up some privacy to be served better,” Rust says. “Our students are much more comfortable with that. They can see the value.” This research is part of Rust’s broader effort to track the big developments revolutionizing the field of marketing, from the social networks that allow immediate and constant feedback between companies and customers to the lower costs of storing and analyzing huge amounts of data. Rust came to UMD from Vanderbilt University in 2000, and says his endowed chair was the reason for the move. (Endowed professorships allow Maryland to recruit and retain talented faculty, and to give them the resources to pursue their research and scholarship.) Those funds have been critical in supporting his research and the travel necessary for presentations and networking. “I wouldn’t be here if it wasn’t for that,” he says. “If you want to have top talent, you have to have those.” Photo by Tony Richards
U.S. IMMIGRANT POPULATION (U.S. TOTAL 321 M)
ROLAND RUST, the David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business, knows the future of companies today depends on how well their products can be personalized. But it turns out that a computer might be more successful at identifying those preferences than the customers themselves. Rust, along with Smith colleague Michel Wedel and Tuck Siong Chung Ph.D. ’07 of Nanyang Technological University, published an article earlier this year measuring the performance of a mobile news app with different personalization methods. They discovered that, perhaps contrary to most people’s expectations, readers weren’t good at choosing the types of articles they wanted to read. Instead, personalizing with a computer algorithm had much better results, particularly if paired with data on what was being read by customers’ linked social network.
BY LIAM FARRELL
1 8 % H I S PA N I C
ENDOWED BUSINESS PROFESSOR ANALYZES HOW TECH IS REVOLUTIONIZING MARKETING
B 12 % N A 6 % ASI projected foreign-born population
in 2020, up from 14% in 2015.
of growth in the electorate through 2030 to come from Hispanics.
of registered Hispanic voters lean Democratic.
Points of UMD Pride You might think the university’s sole mission is to deliver a top-notch education to students— and it certainly does that, awarding nearly 10,000 degrees a year. But UMD is also committed to service to the state, providing value to Maryland every day.
Understanding a Changing America UMD’S CENTER FOR THE HISTORY OF THE NEW AMERICA expands our understanding of the long
immigration history of this country, from 1500 to the present, and its connections to world history. It brings together scholars, policymakers and students to conduct research, host conferences, train faculty and provide courses about the legal and demographic changes that have made the United States an immigrant society. Here’s a look at those changes:
of immigrants arriving in the U.S. in the past five years completed at least a bachelor’s degree. (20% in 1970)
immigrants account for 16.6% of U.S. employment
2.8 M 1970
or 19%, of the nation’s 14.6 million selfemployed workers are immigrants.
of new arrivals didn’t finish high school. (50 % in 1970)
Statistics courtesy of the Pew Research Center
Map illustration by Vicky Robinson
Here are a few examples:
$3.16B IN ANNUAL ECONOMIC IMPACT ON THE STATE’S ECONOMY
$33.9B IN REVENUE AND
8,000 JOBS DIRECTLY CREATED BY MTECH VENTURES OVER THE LAST 30 YEARS
$750M IN NEW PRIVATE INVESTMENT IN THE CITY OF COLLEGE PARK IN THE PAST THREE YEARS
DECEMBER 2015 7
University Relations Office of Marketing and Communications 2101 Turner Hall, 7736 Baltimore Ave. College Park, MD 20742
WHY I GIVE BY PROFESSOR ANGUS MURPHY
Rebecca Selleck was just the sort of student we want in the plant science graduate program at UMD. She was passionate about breeding crops for enhanced nutrition and disease resistance, particularly crops that are vital to subsistence farmers. Rebecca arrived here in 2014 to work with Professor Kate Everts on one project involving pathogens that infect lima beans, particularly on the Eastern Shore, and another project on sunflower seeds.
Rebecca rapidly became a strong presence within the Department of Plant Science and Landscape Architecture and the voice of environmental and social conscience in the graduate student community. She also became very aware of the challenges faced by junior women faculty members striving to establish themselves.
The work she did does not attract support from agricultural companies or governmental funding agencies. A little funding goes a long way for a student who takes on this type of work. It seemed natural to establish a fund in Rebeccaâ&#x20AC;&#x2122;s name to provide graduate research funding in this challenging area and to provide the community and her family a vehicle to recognize her extraordinary qualities.
Then, one day, she was gone. Rebecca was killed May 11 by a freight train at a dangerous College Park railroad crossing. The sense of shock and loss in our community was overwhelming. As we gathered and remembered Rebecca, we were all reminded of her pragmatism and disdain for sentimentality. It seemed that the best way to remember Rebecca was to make it possible for future students to follow in her path.
My wife, Assistant Professor Wendy Peer, had taught Rebecca in her plant physiology course, and suggested that we provide the funds to nucleate this effort. Friends and community members have donated to the Rebecca Selleck Sustainable Crop Research Award fund as well. It is our hope that others will contribute to help future graduate students do the work to ensure that the worldâ&#x20AC;&#x2122;s poorest farmers have better lives.
Professor Angus Murphy is chair of the Department of Plant Science and Landscape Architecture. Photo by Agnus Murphy