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Terrior Moselle

The European winegrowers of the Mosel Valley

Logo spec & Implimentation Full Packaging logo ­— Application to product above manufacturers label. Logo os 5cm across. Must be placed with less than 45 degrees of upright. Half Packaging logo ­— For application to vessels with less than 750ml capacity or promotional use. Application method is same as Full Packaging logo.­

er m • France • G

Terroir

Moselle www.terroirmoselle.eu

an

y

•L

uxe

m burg •

Full Packaging(Actual Size)

Terroir

Moselle

Half Packaging(Actual Size)

http://www.terroirmoselle.eu/


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Terrior Moselle

The European winegrowers of the Mosel Valley

Logo spec & Implimentation Deconstructed logo — A simplified version of the branding mark. For yuse in printed and digital materials. Where as the Branding mark is a seal of approval the Deconstructed logo is the brand identity. “Terrior Moselle” must be either inside the untiy circle(see about) or to the right of it(see business card section). Color Usage — Color pallete is limited to the specified green(see color usage section) and black with the addition of the white knockout text.Color bar is a fixed object to the Unity Circle and shouldnot be moved but can be expanded vertically and horizontally from the outer bounds of the Unity circle

http://www.terroirmoselle.eu/


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Terrior Moselle

The European winegrowers of the Mosel Valley

Color & Imagery Color — limited pallet of three demonsrated below Imagery — Reflection of the Terrior Moselle with a pallet range of greens through yellows and browns. Examples on facing page. No use use stroke on image boxes.

c20, m0, y100, k0 r215, g223, b35

black http://www.terroirmoselle.eu/

white


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Terrior Moselle

The European winegrowers of the Mosel Valley

Logotype

20.4/24.5pt Didot Bold

Headline

20/24pt Times Regular Subhead 14/16.8pt Helvetica Neue LT Std 75 Bold Body Text

10/12pt Helvetica Neue LT Std 55 Roman Conact Title/Captions

11/12pt Univers LT Std 45 Light Contact Information 9/15pt Helvetica Neue LT Std 57 Condensed

http://www.terroirmoselle.eu/


The European winegrowers of the Mosel Valley In cross-border collaboration, the French, Luxembourg and Germany’s Mosel wine with support this project’s image and reputation of its wines. The internationality of the Mosel Valley - three countries, a river - is a specialty that must be deployed further.

Federation des Associations Vicicoles du Grand-Duche De Luxembourg 23 routes de Treves L-6793 Grevenmacher info@geoboden.eu +49 6581 8 1280

France: Peggy Dangelser Tel: +33 3 83 47 61 48 leader.terresdelorraine@yahoo.fr

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Terrior Moselle

The European winegrowers of the Mosel Valley

Final Usage & Execution

Brochure(not to scale)

http://www.terroirmoselle.eu/


Card Front

Card Reverse

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Terrior Moselle

The European winegrowers of the Mosel Valley

Website

http://www.terroirmoselle.eu/


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Terrior Moselle Spec Book  

A design spec book for the use and application of the identity system for Terrior Moselle