Ulster Business - June 2013

Page 84

MOTORING

High Tech DS5Hybid4

T

he latest model in Citroën’s stylish DS range, the DS5 Hybrid4 is a technological tour de force. It uses the latest diesel engine to drive the front wheels while hybrid electric power drives the rear wheels meaning it can offer four wheel drive if required. The DS5 was designed to combine fun at the wheel with distinctive style, luxury, comfort and aesthetics. It is aimed squarely at business customers and retail buyers who want bolder design choices and the economic benefits of new technologies like Hybrid4. Obviously inspired by the world of aviation, the DS5’s cabin standout feature is the sweeping cockpit roof, which features pilot-style overhead switchgear. The large glass roof, divided into three areas, features individual electrically operated sunblinds, allowing occupants to control the amount of light entering the cabin both day and night. Authentic, premium materials such as finest-grain ‘Club’ leather are used. Other highlights include a wraparound dashboard and wide central console, both ergonomically positioned. The innovative retractable colour head-up display projects driving information directly into the driver’s line of vision. LED lighting appears throughout, bathing DS5’s interior in an ambient display of intermittent reds and whites, highlighting the various features. The DS5 is the first Citroën fitted with Hybrid4 technology. The innovative system delivers outstanding performance and low CO2 emissions from just 99g/km. Hybrid4 offers financial benefits to both retail and business customers in addition to the impressive fuel economy. The sub-100g/km CO2 model is exempt from VED and, for business users, the BiK tax rate is just 10%. The DS5 Hybrid4 offers drivers a selection of four different operating modes: AUTO: Activated by default on start up, the Auto mode optimises fuel consumption by automatically switching between the diesel engine and the electric motor. ZEV: For speeds up to 37mph, the Zero Emissions Vehicle mode enables the car to be driven using the electric motor only. SPORT: This mode uses the electric motor in tandem with the diesel engine to provide extra power when the driver requires more responsive acceleration. 4WD: On rough ground or in low-grip conditions, the 4WD mode increases traction delivering power through all four wheels. The front wheels are powered by the diesel engine, the rear wheels by the electric motor.

84 JUNE 2013


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