UKOS IDENTITY AND COMMUNICATION A Professional Image
Contents
1.0
Introduction
2.0
UKOS Logo 2.1 2.2 2.3 2.4
3.0
Primary Format Secondary Format Measuring the Logo Strapline
Colour 3.1 Colour Specification 3.2 Single Colour Logo 3.3 Application to background
4.0
Improper Usage
5.0
Typography
6.0
UKOS Stationery 6.1 6.2 6.3 6,4 6.5 6.6 6.7 6.8 6.9
Business Cards Compliment Slips Letterheads Continuation Paper Sales Letter Invoice Paper Statement Paper Letter and Sales Letter Typing Guide E-mail Signature
UKOS Identity and Communication
1.0 Introduction These guidelines are designed to help apply the UKOS branding consistently across all activities. The aim is to ensure that customers and prospects will recognise and value the UKOS identity wherever used. The guidelines also allow for locally produced material in the form of sales presentations, quotes, prospecting activities.
UKOS Identity and Communication
2.0 UKOS Logo’s
2.1
Primary Format
The UKOS logo comprises the UKOS letters, the shadow, and the www.ukosplc.com web address. This logo should be used on all material for UKOS and should not be altered, redrawn, or modified in any way.
2.2
Secondary Format
To allow the logo to be used on the internet, where a web address is already known. The secondary format should be used. Again this logo should not be altered, redrawn, or modified in any way.
2.3
Other Uses
In some instances it may be necessary to use a logo which shows us as a PLC. Again this logo should not be altered, redrawn, or modified in any way.
2.3
Measuring the Logo
Small use logo: For use up to 55mm x 35mm Large use logo: For use up to 85mm x 140mm For any other required sizing please contact marketing.
2.4
Strapline
The UKOS Corporate Strapline should be used in its entirety in the following format. First time, on time, the right product, in good condition, at the right price. Every time.
UKOS Identity and Communication
3.0 Colour
3.1
Colour Specification
RGB can be set in both word, powerpoint, publisher. R: 1 G: 60 B: 104
3.2
Single Colour Logo
These versions of the logo are intended for use in circumstances where is is not practical to reproduce the logo in its full colour version.
3.3
Application to backgrounds
Wherever possible, the logo should be placed on a white background. Or on a UKOS Blue (R: 1 G: 60 B: 104) In situations where the logo needs to be placed on a pictured background, the white logo can be used to show through the picture detail at the back.
UKOS Identity and Communication
4.0 Improper usage The UKOS logo must be scaled to size (using a corner) and not stretched or squashed in any way.
UKOS Identity and Communication
5.0 Typography UKOS font is Arial. This should be used in all communication from UKOS.
Heading Size: 12. Bold Standard size : 10.
UKOS Identity and Communication
6.0 UKOS Stationery
6.1
Business Cards
Business cards must be ordered through your director on the business card order form. A minimum of 4 weeks notice must be given in order to ensure cost effective printing.
Business cards are printed on FSC accredited material.
6.2
Compliments Slips
Compliment slips are available for both branches. Printed on 100% recycled material with FSC accreditation. UKOS008 – Compliment Slip Knutsford UKOS002 – Complement Slip Hemel
6.3
Letterheads
Letterheads are available for both branches. Printed on 100% recycled material with FSC accreditation. For printing on Letterheads use Letter Template.doc UKOS007 – Letterhead Knusford UKOS001 – Letterhead Hemel
UKOS Identity and Communication
6.4
Continuation Paper
Continuation paper is common over both branches. Printed on 100% recycled material with FSC accreditation.
UKOS011 Continuation Paper
6.5
Sales Letter
Sales letters are available for both branches for the main use of prospecting, introductions. This has a coloured back page with product listings for awareness. Printed on 100% recycled material with FSC accreditation. For printing on Letterheads use Letter Template.doc UKOS009 Sales Letter Knutsford UKOS010 Sales Letter Hemel
UKOS Identity and Communication
6.6
Invoice Paper
Invoice paper is PEFC Certified.
UKOS003 Invoice Paper
6.7
Statement Paper
Statement paper is PEFC Certified.
UKOS004 Statement Paper
UKOS Identity and Communication
6.8
Letterhead and Sales Letter Typing Guide
Typing Style: 10pt Arial upper and lower case with single line spacing. All copy ranged justified. Margins: Top Margin 5.5cm / Left Margin 3cm / Right Margin 3cm / Bottom Margin 4cm Name and Address: Details begin on line 1 with the company name in Arial bold over a maximum of six lines Date: on line 8 Salutation: on line 12 Subject heading: on line 14 in bold Opening Paragraph: begins on line 14 with a single line space between paragraphs Closure: appears two lines below the last paragraph Senders name: appears six lines below the closure Please note typing on continuation paper would begin on line 1.
UKOS Identity and Communication
6.9
E-mail Signature
E-mail signatures should be in the following format for new e-mails.
Emma Halldearn Marketing Manager UKOS PLC
----------------------------------------------- +44 (0) 07875 025006 +44 (0) 01442 288399 http://www.ukosplc.com emma.halldearn@ukosplc.com
-----------------------------------------------The information contained in this e-mail is strictly confidential and is intended solely for the individual/s to whom it is addressed. If you are not the intended recipient or have received this e-mail in error please delete it immediately. Any disclosure including but not withstanding reading copying or distribution of all or part of the information contained herein is strictly prohibited and may be unlawful. Although this email and any attachments are believed to be free of any virus or any other defect which might affect any computer or system on which they are received and/or opened it is the responsibility of the recipient to ensure that they are virus free and no responsibility is accepted by UKOS PLC for any loss or damage arising in any way from receipt or use thereof. Any opinions or advice contained in this email are not necessarily those of UKOS PLC. Please don't print this e-mail unless you really need to.
UKOS Identity and Communication