figures Communication

UICC published over 115 news articles and blogs in 2022 and created new pages and updated sections on the UICC website on various topics including tobacco control, essential cancer medicines, investing in cancer control and antimicrobial resistance (AMR).

UICC also introduced a new podcast series called “Let’s Talk Cancer” where Cary Adams (and occasionally other staff) exchange with experts on key topics for cancer control, including patient voices, assisted suicide, cancer and ageing, delivering services in zones of unrest, AMR, tobacco control, obesity, breast cancer, cervical cancer, childhood cancer TNM classification, new technologies and equity. Twelve editions were produced and published in 2022.

More than 110 eblasts were sent to members, partners and other interested followers in 2022. News, announcements, summaries and other content were shared via the monthly UICC newsletter. Nearly 90 videos were published on YouTube, Instagram and Facebook.

UICC’s social media channels (FB, Twitter, LinkedIn, Instagram and YouTube) play a key role in UICC’s communication strategy and allow the organisation to communicate directly with its main target audiences. All channels continued to see a significant increase in following and engagement bringing the total number of followers on all platforms to over 50,000 compared to 35,000 at the end of 2021. The website www.uicc.org continues to be the centrepiece and hub of UICC’s digital communication and it has continually been strengthened resulting in an average of 56,000 views per month.