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Ugo Orlando Community Management

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

A few Facebook Pages I managed…

orange™ pages across Europe

facebook.com/reebokclassics

10 Languages – 11 Countries

French 18-24 Males

Feeding local Community Managers with Euro 2012 content Translating Activation kit into valuable Editorial and Social Content

Working with assets (Rappers, Soul artists, DJs) Following highlights (exhibitions, contests) Getting products to be liked

facebook.com/suchardfrance

facebook.com/bacardilegacyfrance

French 25-45 Females

French 25-35 Males – Restricted to professionnals

Initiating Suchard’s Social Presence Through a high quality broadcast: “La Radio Libre”

Cpntest-related page Pedagogical approach Aspirational ambassador managing the page

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

A few Facebook Pages I managed‌ 40k Likes

facebook.com/durexarabia

facebook.com/axefan

2 Languages - 16-30 Males

French - 13-25 Males

Built from the ground up Recruitment via Facebook Ads Character managing the page

In-tab contests Following 360 Advertising DNA Characters Managing the Page

4.8M Likes

5.2M Likes

4.2M Likes

facebook.com/diamonddashgame

/bubbleisland

/monsterworld

7 Languages 13-25 Mixed

7 Lan. - 15-35 Females

7 Lan. - 25-35 Females

Wall/Cross-pages Contests, Following Gaming Mechanics, Characters Managing the Page

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

Companies I worked for…

is a disruptive agency, “best International Small Agency” by AdAge in 2011 I was a Community Manager, in charge of… Social Media Strategies for Client Brands (Banking, Health, Beverages) & the Agency Disruptive Contact with Influencers and Press to promote our Work Worldwide Manager: Mr. Nicolas Mirguet, ex- Head of Social Media

is a social gaming company, 3rd most important worldwide I was a Community Manager, in charge of… Creating & Managing Facebook Ads. PR for France. Valuable product improvements Fanpages animation, Contact with key users, Social Media twists Manager: Mr. Thorbjörn Warin, ex-Head of Marketing

Even earlier…   Web writer

Administrative Assistant

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

Companies I worked for…

is a traditional event agency, part of the \TBWA group I was a Junior New Media Project Manager, in charge of… Long term Mobile project management iPhone advergame (Beverages) Contact with customers and providers. Assistance to planners and copywriters. Manager: Mr. Jérôme Reminiac, ex-Head of New Media

is an editorial agency I was a Junior Web Writer, in charge of… Site restructuration, editorial animation. interviews for Client Brands (Sustainable development, Nuclear, Facility management, Health) Manager: Ms. Valérie Hameau, Head of Consulting

Column Management, Reviews

Interviews, Sales, Writing

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

A timeline of a few brands I worked for‌

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

A timeline of a few brands I worked for‌

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

Who I am‌

Both Sensitive & Pragmatic

Being sensitive by nature, I balanced my personality while studying in a business school to get a Marketing background I enjoy bridging the gap between consumers and brands

Trends

I’m trying to stay ahead of trends, such as Social Gaming This is a sure way to remain innovative & disruptive

Berlin style

The Pragmaticreativity of this city inspires me I work in Paris, Berlin and anywhere in Europe

Writing

I love words I can handle them according to your needs

ugo.orlando@toutattache.com


Ugo Orlando Community Management

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

What you can get from me…

Community Management

Storytelling, Engagement, Embodying the Brand, Benchmark Recruitment, Moderation, Coordination with other media, Social Media Twists than have never been done before On the long run or within a campaign

A dedicated team

Would you rather need a female Community Manager? Looking for someone who’s into the music I’m not into? I seldom work by myself, so I might know the right people

Social Media Marketing

Facebook Ads, Facebook Apps, Online PR, Influence

ugo.orlando@toutattache.com


Ugo Orlando

Community Management

What I enjoy‌

Advertising

When brands respect their audience rather than their habits

Social Gaming

And the reasons why it has become a mainstream medium

Writing

Both for professional & personal purposes

Theatre

Attending & acting

Cities

I enjoy wandering in unknown cities and getting lost

ugo.orlando@toutattache.com


Ugo Orlando Community Management Thanks You can also read the thesis I wrote in Nov.11

If you’ve read enough for today, contact me instead

ugo.orlando@toutattache.com 0033 6 03 61 23 65

Ugo Orlando | Community Management  

I'm Ugo Orlando, a freelance Community Manager with a special taste for words. I'm based in Paris and Berlin, but can work with you as long...

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