Amendment of UFI Auditing Rules New Rules for UFI Approved Events The COVID-19 pandemic has been very challenging for our industry over the past 18 months. This year, more than ever, almost everybody has been exposed to digital events. And as new models emerge, so has the need to align metrics. Digital and hybrid event elements will remain a tangible segment in our industry going forward. In order to support our industry, we have amended our Auditing Rules to reflect this. Led by BPA’s Glenn Hansen, together with UFI, these amendments are based on key insights from a working group of global auditors. Integrating digital and hybrid event elements within UFI Approved Event labels will provide exhibitors and visitors with a sound basis for business decisions. Please find here UFI’s updated Auditing Rules, as approved by UFI’s Board of Directors, for your perusal.
UFI Info | July / August 21 | 7
