university of florida | 2015
farm hard ride safe
social media marketing plan
x
We’ll use an EDITORIAL CALENDAR to schedule multi-platform social media posts at peek times.
MONDAY
TUESDAY
wEDNESDAY
THURSDAY
FRIDAY
9AM: Tweet about proper safety. 12PM: Post news release to Facebook. 5PM: Upload new safety photo to Insta.
9AM: Tweet about proper riding gear. 12PM: Post safety video to Facebook 5PM: Upload proper riding gear Insta photo.
9AM: Tweet safety video. 12PM: Post ATV safety statistics to Facebook 5PM: Upload new safety infographic to Insta.
9AM: Tweet with link to news release. 12PM: Post safety video again to Facebook. 5PM: Upload screenshot of video w/ link to Insta.
9AM: Tweet about ATV safety statistics. 12PM: Post safety infographic to Facebook. 5PM: Upload ATV safety statistic photo.
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sample posts
@UFACLT: Avoid a fatality, make safety a reality! Visit atvsafety.org to view ATV safety guidelines! #FarmHardRideSafe
@UFACLT: Check out the ATV safety “Golden Rules” provided by the ATV Safety Institute. #FarmHardRideSafe
@UFACLT: Always make sure to wear a helmet, gloves, closedtoed shoes and glasses or goggles when riding your ATV. #FarmHardRideSafe
print advertisements ad #
1 # d a
2
11”
5.5” 8.5” 8.5” We developed TWO print advertisements. Advertisement 1 is an 8.5” x 5.5” promotional card that would be distributed at trade shows and other motor-sport events. Advertisement 2 is an 8.5” x 11” magazine advertisement to be featured in motor-sport magazines.
avoid these accidents!
infographic According to ATVsafety.gov, in the year 2012, there were
++
+
+ 100,000 atv related deaths.
more than
atv related injuries.
HELMET GLOVES EYE WEAR CLOSED-TOED SHOES
x
353
o
by wearing the proper atv safety gear
AND
GOLDEN RULES FOLLOWING THE
OF ATV SAFETY
LOCATED AT
ATVSAFETY.ORG