Google Ads Metrics Insights Examples
Search Words e average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network
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The average conversion rate we have is about 32% which is really high (important to note that this may not be the overall conversion rate for the campaign, it might just be the conversion rate for the most successful search words).
ost successful search words in terms of conversion rate were specific to EcoPackableās products, material, and customizability abilities: M
east successful search words in terms of conversion rate were generally specific to poly mailers. L
āBuy poly mailersā
āCustom composable mailersā
āCompostable poly mailersā
āPoly mailers in storeā
āPoly mailers wholesaleā
ost expensive keywords included broad environmentally sustainable terms and āmailer,ā which also broadly encapsulates mail packaging.
compostable +mailerā
ā+eco +friendly +mailerā
east expensive keywords were generally specific to EcoPackableās material and product.
ācustom poly mailer bagsā
āpoly mailer bagsā
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Analysis of Insights
The most efficient search words to use based on cost efficiency and conversion rate are ābuy poly mailers,ā followed by ācustom poly mailer bagsā and āpoly mailer bagsā. The search words ācompostable poly mailersā, ābiodegradable mailing bagsā and ācustom compostable mailersā are most expensive, but we believe that they are valuable as they have the highest conversion rates, and are therefore the most likely to bring in more revenue.
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Key Metrics (Averages) Clicks | 46 Conversion Rates | 32% CPC (Cost Per Click) | .8 cents Cost per Conversion | 0.82 cents Interaction Rate | 4.37%
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