Google Ads Metrics Insights Examples
Search Words e average conversion rate in Google Ads on mobile across all industries is 3.48% on the search network and 0.72% on the display network
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The average conversion rate we have is about 32% which is really high (important to note that this may not be the overall conversion rate for the campaign, it might just be the conversion rate for the most successful search words).
ost successful search words in terms of conversion rate were specific to EcoPackable’s products, material, and customizability abilities: M
east successful search words in terms of conversion rate were generally specific to poly mailers. L
“Buy poly mailers”
“Custom composable mailers”
“Compostable poly mailers”
“Poly mailers in store”
“Poly mailers wholesale”
ost expensive keywords included broad environmentally sustainable terms and “mailer,” which also broadly encapsulates mail packaging.
compostable +mailer”
“+eco +friendly +mailer”
east expensive keywords were generally specific to EcoPackable’s material and product.
“custom poly mailer bags”
“poly mailer bags”
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Analysis of Insights
The most efficient search words to use based on cost efficiency and conversion rate are “buy poly mailers,” followed by “custom poly mailer bags” and “poly mailer bags”. The search words “compostable poly mailers”, “biodegradable mailing bags” and “custom compostable mailers” are most expensive, but we believe that they are valuable as they have the highest conversion rates, and are therefore the most likely to bring in more revenue.
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Key Metrics (Averages) Clicks | 46 Conversion Rates | 32% CPC (Cost Per Click) | .8 cents Cost per Conversion | 0.82 cents Interaction Rate | 4.37%
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